smec Logo
  • Products
    AE symbol
    AdEngine

    Automated text ad management for Google Ads

    Whoop! symbol
    Whoop!

    Bid Management for Google Shopping

    smec Shopping symbol
    smec Shopping

    Premium CSS for Shopping ads

    Orbiter symbol
    Orbiter

    PPC Data Visualizations

    Keyword Sourcing symbol
    Keyword Sourcing

    Use Google Shopping search queries for text ads

  • Clients
    Testimonials Case Studies
  • Know-how
    PPC Scripts Webinar recordings Talks, Presentations, E-books smec Market Observer
  • Company
    About smec Careers News
  • Events
    Conferences & webinars Great Day for PPC Automation Good Day Event
  • Blog
  • Jobs & Career

smec – Smarter Ecommerce

Skip to content Close Menu
  • Whoop!
  • Google Shopping
  • Machine Learning
  • Data Science
  • Ecommerce
  • Analytics
  • Orbiter

Christopher Rogl

Christopher is Whoop! Product Owner and a top-notch speaker on smec’s Great Day Events. In addition, he is an expert with regard to Google Shopping Ads.
Google Shopping  •  7 Min read

A deeper look at Smart Shopping campaigns

Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…
Christopher Rogl October 15, 2019
Ecommerce | Google Ads | Google Shopping  •  3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Christopher Rogl September 18, 2018
Google Shopping  •  2 Min read

Google Shopping: Feed Rules Have Finally Arrived

As already mentioned in an earlier blogpost, Google released a new feature: Feed Rules. Now they finally arrived and this powerful feature will make the life of…
Christopher Rogl April 22, 2016
Ecommerce | Google Shopping  •  3 Min read

Attention Retailers and Marketers: GTIN Becomes Mandatory!

On May 16th 2016 Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN mandatory for all new and in-stock…
Christopher Rogl April 14, 2016
Google Shopping  •  2 Min read

Google Shopping Ads: New Feed Rules Have Been Announced

Yesterday Google has held their first part of an ongoing webinar series about the topic: “Google Shopping Feeds Training: Basics, Disapprovals, Maintenance“ Too long did…
Christopher Rogl March 17, 2016
Google Shopping  •  4 Min read

How To Structure Your Google Shopping Campaigns

Many advertisers aren’t aware of the impact on the performance of a well structured Shopping Ads campaign. Especially if you manage your Shopping Ads by…
Christopher Rogl December 17, 2015
Google Shopping  •  2 Min read

The Important Parts Of A Google Shopping Feed

The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. There are several things you…
Christopher Rogl August 7, 2015
Google Shopping  •  2 Min read

Local Inventory Ads: What Are They And How Can Retailers Use Them?

For a while now, Google has offered retailers the possibility to make their local stores and inventory accessible to people who shop online. With an extension…
Christopher Rogl July 8, 2015
  • English
    • English
    • Deutsch

Company

  • About smec
  • Clients
  • Jobs
  • Blog
  • Press

Products

  • AdEngine
  • Whoop!
  • smec Shopping
  • Orbiter
  • Keyword Sourcing

Community

  • Facebook
  • Twitter
  • LinkedIn
  • XING
  • YouTube
  • Instagram

Get in touch

  • Contact
  • Events
  • Newsletter
General Terms & Conditions • Privacy • Site Notice

© Smarter Ecommerce GmbH.
All rights reserved.
Peter-Behrens-Platz 9, 4020 Linz, Austria

Google Premier Partner badge Google Premium CSS Partner badge Microsoft Advertising Elite Channel Partner | 2021
We use cookies on this site to analyze traffic, remember your preferences, and optimize your experience. Click “Accept” to consent to the continued use of cookies or visit our Privacy Policy to see how you can make changes to your cookie settings.