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smec – Smarter Ecommerce

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  • Google Shopping
  • Google Ads Automation
  • Machine Learning
  • Data Science
  • Ecommerce
  • Analytics

Christopher Rogl

Ecommerce  •  6 Min read

Performance Max vs Smart Shopping: What to know

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
Christopher Rogl December 13, 2021
Google Shopping  •  5 Min read

Optimise your Google Shopping campaigns with profitability data

Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Christopher Rogl November 17, 2021
Google Shopping  •  7 Min read

A deeper look at Smart Shopping campaigns

Smart Shopping campaigns are replaced by Performance Max campaigns in September 2022. To find out the difference between the two campaign types and what specifically…
Christopher Rogl October 15, 2019
Ecommerce  •  3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Christopher Rogl September 18, 2018
Ecommerce  •  3 Min read

Attention Retailers and Marketers: GTIN Becomes Mandatory!

On May 16th 2016 Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN mandatory for all new and in-stock…
Christopher Rogl April 14, 2016
Google Shopping  •  4 Min read

How To Structure Your Google Shopping Campaigns

Many advertisers aren’t aware of the impact on the performance of a well-structured Shopping Ads campaign. Especially if you manage your Shopping Ads by hand,…
Christopher Rogl December 17, 2015
Google Shopping  •  2 Min read

The Important Parts Of A Google Shopping Feed

The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. There are several things you…
Christopher Rogl August 7, 2015

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