Christopher is Whoop! Product Owner and a top-notch speaker on smec’s Great Day Events. In addition, he is an expert with regard to Google Shopping Ads.
Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
As already mentioned in an earlier blogpost, Google released a new feature: Feed Rules. Now they finally arrived and this powerful feature will make the life of…
Yesterday Google has held their first part of an ongoing webinar series about the topic: “Google Shopping Feeds Training: Basics, Disapprovals, Maintenance“ Too long did…
Many advertisers aren’t aware of the impact on the performance of a well structured Shopping Ads campaign. Especially if you manage your Shopping Ads by…
For a while now, Google has offered retailers the possibility to make their local stores and inventory accessible to people who shop online. With an extension…
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