On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns. These are two different formats making use of different placements and ad types.…
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Many advertisers aren’t aware of the impact on the performance of a well-structured Shopping Ads campaign. Especially if you manage your Shopping Ads by hand,…