A deeper look at Smart Shopping campaigns
Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…
Christopher Rogl
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Google Shopping: Feed Rules Have Finally Arrived
As already mentioned in an earlier blogpost, Google released a new feature: Feed Rules. Now they finally arrived and this powerful feature will make the life of…
Attention Retailers and Marketers: GTIN Becomes Mandatory!
On May 16th 2016 Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN mandatory for all new and in-stock…
Google Shopping Ads: New Feed Rules Have Been Announced
Yesterday Google has held their first part of an ongoing webinar series about the topic: “Google Shopping Feeds Training: Basics, Disapprovals, Maintenance“ Too long did…
How To Structure Your Google Shopping Campaigns
Many advertisers aren’t aware of the impact on the performance of a well structured Shopping Ads campaign. Especially if you manage your Shopping Ads by…
The Important Parts Of A Google Shopping Feed
The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. There are several things you…
Local Inventory Ads: What Are They And How Can Retailers Use Them?
For a while now, Google has offered retailers the possibility to make their local stores and inventory accessible to people who shop online. With an extension…