Performance Max vs Smart Shopping: What to know
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
Christopher Rogl
Optimise your Google Shopping campaigns with profitability data
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
A deeper look at Smart Shopping campaigns
Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns. These are two different formats making use of different placements and ad types.…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Attention Retailers and Marketers: GTIN Becomes Mandatory!
On May 16th 2016 Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN mandatory for all new and in-stock…
How To Structure Your Google Shopping Campaigns
Many advertisers aren’t aware of the impact on the performance of a well-structured Shopping Ads campaign. Especially if you manage your Shopping Ads by hand,…
The Important Parts Of A Google Shopping Feed
The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. There are several things you…