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Traffic Analyzer

View a timeline of brand traffic in your
Performance Max campaigns

Illustration of PMax script to detect brand traffic share over time

Is PMax inflating performance by
eating your brand search?

Monitor branded impressions, clicks, and CTR for PMax, plus conversions, conv. value, and conv. rate

This script
enables you to:

select your brand term – or multiple terms if needed

customize the date grouping and lookback window

specify the campaigns or campaign
types for analysis

Unlock your
Search Term Insights

Regardless of how you manage your brand traffic in Google Ads, keeping a close eye on it is essential. This script visualizes the volume and share of brand vs non-brand traffic in your Performance Max campaigns over time.

The script taps into the new Consumer Spotlight report for search term insights. It creates date groups and strings them together to display the development of brand, non-brand, and uncategorized search terms.

illustration of brand vs non-brand traffic in PMax

All brand metrics
at a glance

illustration of brand vs non-brand traffic in PMax

While brand terms for PMax are available in the Ads interface, there is no simple way to see the big picture – and it’s even harder to learn how this picture is changing over time. We’ve solved that.

Other scripts offer brand/non-brand snapshots, but with a timeline you have increased diagnostic power. What is the effect of changes to budget or ROAS target on brand traffic? What is the impact of adding or removing assets?

Tip: Schedule this script to run daily for consistent monitoring.

Share of brand traffic in PMax campaigns

Understand the share
of brand traffic

Share of brand traffic in PMax campaigns

This script not only reports the volume of brand and non-brand metrics – it also calculates the percentage share of branded traffic. This is helpful because volume fluctuates, which makes eyeballing the brand share
difficult and imprecise.

Example: The image shows a big drop in brand traffic after removing assets from PMax, followed by a spike when Google automatically added new assets, and then another drop after those were deleted.

Get the script and start optimizing

Just leave your email below and unlock the script.

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