Through the 2020 looking-glass: Google Shopping trends in a year of global crisis
2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
Ecommerce
How ecommerce businesses can prepare for the short and long term
Recent events have left many retailers scrambling to serve customers through digital channels. Although digital-first and multi-channel retailers have been able to pivot more easily,…
Along the customer journey: How data-driven attribution and game theory connect
Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
7 steps to mastering programmatic advertising in 2020
90% of digital ad spend in the UK is now programmatic. But, do you really know the in’s and out’s of programmatic success? With social…
How social distancing changes ecommerce habits
We are now nearly two months into the COVID-19 lockdown and, while much is still unknown, we are seeing trends that may point to the…
5 major COVID-19 ecommerce trends & how you can respond
The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models are being challenged and replaced, while those with strong online presence are…
New ABS filter options: How to make the most of sale price & price range
Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
3 strategies for retailers responding to COVID-19
And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
PPC strategies in the era of social distancing
Helping online marketing managers (OMM) update for an uncertain future Faced with a global health crisis, business has to change. Social distancing in the wake…
Ecommerce and coronavirus: a strategic assessment and 20+ action items
The novel coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis, but it is also a social…
Microsoft Advertising: A script for optimising your campaigns
For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
