NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Ecommerce
Performance Max vs Smart Shopping: What to know
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…
Ditch ROAS for more accurate results
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
Black Friday 2021: Powerful ecommerce strategies & tactics
The holiday season is already around the corner with Black Friday and Cyber Monday being key holiday shopping days in ecommerce – for both retailers…
5 strategies for data-driven pricing
Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…
How pricing decisions impact retail businesses
Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Google Analytics 4: cross-channel measurement, privacy & more
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
7 steps to mastering programmatic advertising
90% of digital ad spend in the UK is now programmatic. But, do you really know the in’s and out’s of programmatic success? With social…
