Performance Max Campaigns – One campaign type to rule them all?
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMC) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign type…
Ecommerce
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…
ROAS alternatives: Why you should consider ditching this metric for something more effective
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
Black Friday 2021: Powerful ecommerce strategies & tactics
Holiday season is already around the corner with Black Friday and Cyber Monday being key holiday shopping days in ecommerce – for both retailers and…
Data-driven pricing: 5 strategies to go beyond competition-based pricing
Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…
How pricing decisions impact retail businesses
Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Google Analytics 4: cross-channel measurement, privacy & more
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
From test to best: Maximise your RoL
As we come into a critical sales period of the year, it is crucial to deliver and reach our business targets. However, if we only…
7 steps to mastering programmatic advertising
90% of digital ad spend in the UK is now programmatic. But, do you really know the in’s and out’s of programmatic success? With social…
Testing the solution: AI-based bidding goes live in Google Shopping
In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about…
Black Friday will be a hell of a ride – make sure to plan accordingly (+Video)
Check out our PPC experts’ tips from our panel discussion which will help you reach your goals during Black Friday and beyond. https://youtu.be/phCyGnYteio We can…
