Ecommerce Blog

Ecommerce • 2 Min read

Google’s UCP is rolling out: What it is and why your feed configuration matters.

Google just crossed a threshold that retailers have been quietly dreading, aka it launched UCP. AI agents are now discovering products, building carts, and completing transactions.…

Manuel Baudisch June 11, 2026

Ecommerce • 6 Min read

Why POAS can’t replace true Profit Optimization

While the industry focuses on Profit On Ad Spend (POAS) as the ultimate solution for eCommerce profitability, our analysis suggests that relying solely on this…

Manuel Baudisch March 20, 2026 Sticky

Ecommerce • 3 Min read

Why clustering products by margin is insufficient: the impact on ecommerce growth

Clustering products by margin alone is not enough because it ignores critical market signals like price competitiveness and conversion probability, often leading to high ad…

Christian Dale February 18, 2026

Data Science • 8 Min read

4 ways to optimize Performance Max in 2026

Article updated 2026-01-15, 4:32pm. There are 4 ways to set up Performance Max, ranging from basic to advanced. The most effective strategy—often referred to as…

Irene Ehrengruber January 15, 2026 Sticky

Analytics • 6 Min read

PMax Channel Reports are here! What Google isn’t showing you.

Google’s long-awaited Performance Max Channel Report is finally here! Well. Almost. Currently in beta and rolling out to a limited set of advertisers, this new…

Manuel Baudisch May 22, 2025

Ecommerce • 3 Min read

TikTok shop is coming for your sales!

Can a saturated market handle this much competition? Germany's ecommerce market is getting even more intense — and this time, the pressure isn’t just from Google or…

Manuel Baudisch May 6, 2025

Ecommerce • 4 Min read

Best 2025 Ecommerce Strategies in the age of China’s Ecomm Conquest: Temu & SHEIN

Navigating the ecommerce landscape these days feels like trying to master a high-stakes chess game, with ever-evolving rules and intense competition. But in a Growing Ecommerce podcast…

Lenka Vuksanovic January 3, 2025

Ecommerce • 7 Min read

Wake up: Your ROAS addiction won’t make you profitable!

Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…

Manuel Baudisch August 13, 2024 Sticky

Ecommerce • 4 Min read

Practical strategies for modern paid media: Lampenwelt’s Data-Driven approach

Ecommerce has had a wild ride over the past few years—think of it like an unexpected rollercoaster. We saw the dizzying heights during the pandemic,…

Lenka Vuksanovic January 10, 2024

Ecommerce • 12 Min read

Ecommerce strategy for Black Friday & holiday season 2022

In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…

Sophie Messner October 4, 2022

Ecommerce • 6 Min read

NRF 2022: Retail’s Big Show

January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…

Ralph Mayr February 10, 2022

Ecommerce • 6 Min read

Performance Max vs Smart Shopping: What to know

Update 2026: A fresh take on PMax and Standard Shopping Since this article was published, the PPC landscape has evolved rapidly, with AI-driven ad solutions…

Christopher Rogl December 13, 2021

Ecommerce • 3 Min read

Price intelligence: How our report detected a scammer

At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…

Ralph Mayr November 10, 2021

Ecommerce • 11 Min read

ROAS alternatives for more accurate results: Product margin, Order profit, CLV

Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…

Mike Ryan October 19, 2021

Ecommerce • 4 Min read

5 strategies for data-driven pricing

Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…

Ralph Mayr August 14, 2021

Ecommerce • 5 Min read

How pricing decisions impact retail businesses

Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…

Florian Jungwirth January 13, 2021

Analytics • 6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…

Mike Ryan December 15, 2020

Analytics • 3 Min read

Google Analytics 4: cross-channel measurement, privacy & more

Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…

Michael Gruber December 2, 2020

Ecommerce • 8 Min read

7 steps to mastering programmatic advertising

Editors note: This article has been updated in 2022 to reflect current developments in the world of programmatic advertising. 90% of digital ad spend in…

Christoph Truppe November 2, 2020

Ecommerce • 4 Min read

Black Friday will be a hell of a ride – make sure to plan accordingly (+Video)

Check out our PPC experts’ tips from our panel discussion which will help you reach your goals during Black Friday and beyond. https://youtu.be/phCyGnYteio We can…

Florian Chval October 15, 2020

Ecommerce

Google’s UCP is rolling out: What it is and why your feed configuration matters.

Why POAS can’t replace true Profit Optimization

Why clustering products by margin is insufficient: the impact on ecommerce growth

4 ways to optimize Performance Max in 2026

PMax Channel Reports are here! What Google isn’t showing you.

TikTok shop is coming for your sales!

Best 2025 Ecommerce Strategies in the age of China’s Ecomm Conquest: Temu & SHEIN

Wake up: Your ROAS addiction won’t make you profitable!

Practical strategies for modern paid media: Lampenwelt’s Data-Driven approach

Ecommerce strategy for Black Friday & holiday season 2022

NRF 2022: Retail’s Big Show

Performance Max vs Smart Shopping: What to know

Price intelligence: How our report detected a scammer

ROAS alternatives for more accurate results: Product margin, Order profit, CLV

5 strategies for data-driven pricing

How pricing decisions impact retail businesses

2020 Black Friday performance report for Google Shopping

Google Analytics 4: cross-channel measurement, privacy & more

7 steps to mastering programmatic advertising

Black Friday will be a hell of a ride – make sure to plan accordingly (+Video)

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The Ultimate Guide to AI Max

A free guide answering the PPC community's biggest questions about AI Max for Google Search.

Curious about better results through
smart product segmentation?