PMax Channel Reports are here! What Google isn’t showing you.
Google’s long-awaited Performance Max Channel Report is finally here! Well. Almost. Currently in beta and rolling out to a limited set of advertisers, this new…
Manuel Baudisch StickyEcommerce
Manuel Baudisch StickyTikTok shop is coming for your sales!
Can a saturated market handle this much competition? Germany's ecommerce market is getting even more intense — and this time, the pressure isn’t just from Google or…
PMax in 2025: The ultimate campaign optimization guide
What? Another “How to PMax” article? Yes, but this one's the most comprehensive you'll read yet!In 2024 alone, we’ve set up over 700 campaigns for…
Irene Ehrengruber StickyBest 2025 Ecommerce Strategies in the age of China’s Ecomm Conquest: Temu & SHEIN
Navigating the ecommerce landscape these days feels like trying to master a high-stakes chess game, with ever-evolving rules and intense competition. But in a Growing Ecommerce podcast…
Wake up: Your ROAS addiction won’t make you profitable!
Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…
Manuel Baudisch StickyPractical strategies for modern paid media: Lampenwelt’s Data-Driven approach
Ecommerce has had a wild ride over the past few years—think of it like an unexpected rollercoaster. We saw the dizzying heights during the pandemic,…
Ecommerce strategy for Black Friday & holiday season 2022
In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…
NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Performance Max vs Smart Shopping: What to know
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…
ROAS alternatives for more accurate results: Product margin, Order profit, CLV
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
5 strategies for data-driven pricing
Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…
How pricing decisions impact retail businesses
Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Google Analytics 4: cross-channel measurement, privacy & more
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
7 steps to mastering programmatic advertising
Editors note: This article has been updated in 2022 to reflect current developments in the world of programmatic advertising. 90% of digital ad spend in…
Black Friday will be a hell of a ride – make sure to plan accordingly (+Video)
Check out our PPC experts’ tips from our panel discussion which will help you reach your goals during Black Friday and beyond. https://youtu.be/phCyGnYteio We can…
Designing the solution: AI-based, item-level bidding automation in Google Shopping
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Through the 2020 looking-glass: Google Shopping trends in a year of global crisis
2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
How ecommerce businesses can prepare for the short and long term
Recent events have left many retailers scrambling to serve customers through digital channels. Although digital-first and multi-channel retailers have been able to pivot more easily,…
