Ecommerce Blog | EN | smec - Smarter Ecommerce

Ecommerce | Google Ads • 3 Min read

“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation

David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…

Karin Schallauer June 5, 2019

Ecommerce | Google Shopping | Machine Learning • 5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …

Karin Schallauer February 8, 2019

Ecommerce | Google Ads | Google Shopping • 3 Min read

Black Friday in Europe: A Case Study

For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…

Irene Ehrengruber November 30, 2018

Ecommerce | Google Shopping • 5 Min read

All I want for Christmas are successful PPC campaigns

Black Friday: Worth the hype It's pretty much official at this point: Black Friday marks the beginning of the holiday season. Since ‘traditional’…

Karin Schallauer October 30, 2018

Ecommerce | Google Shopping • 6 Min read

Beyond Click Metrics

The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…

Michael Ryan October 4, 2018

Ecommerce | Google Ads | Google Shopping • 3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…

Christopher Rogl September 18, 2018

AdWords Automation | Analytics | Ecommerce • 2 Min read

Tag Manager: Custom Tag Firing Schedule

Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…

Jürgen Eppinger August 29, 2018

Ecommerce | Google Shopping | Machine Learning • 3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…

Karin Schallauer May 24, 2018

Ecommerce | Google Shopping | Machine Learning • 3 Min read

Google Shopping Optimization: +176% Conversions for Chal-Tec

About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…

Karin Schallauer April 3, 2018

Ecommerce | Google Shopping • 4 Min read

Black Friday in Review: Gateway to Google Shopping’s High Season

For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…

Irene Ehrengruber December 21, 2017

Ecommerce | Google Shopping • 2 Min read

Market Expansion with Google Shopping

As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…

Karin Schallauer December 4, 2017

AdWords Automation | Ecommerce | Google Shopping | News • 3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…

Karin Schallauer November 20, 2017

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