PPC Account Management in 2020: More automation, but no robots taking my job
But wait, where was that statement coming from that robots are going to take my PPC job? It must have been years ago, when I…
Ecommerce
Black Friday FAQs – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…
Advanced Google Shopping Campaign Structures – Query Sculpting
We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
PSD2 – The new European legislation in a nutshell
Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation
David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…
SportsDeal: With Whoop! and CSS to 102.4% more revenue
Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …
Black Friday in Europe: A Case Study
For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
All I want for Christmas are successful PPC campaigns
Black Friday: Worth the hype It's pretty much official at this point: Black Friday marks the beginning of the holiday season. Since ‘traditional’…
Beyond Click Metrics
The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Tag Manager: Custom Tag Firing Schedule
Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
PPC Optimization: Device Campaign Splits
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…
