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Ecommerce  •  7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
Michael Ryan September 10, 2020
Ecommerce  •  7 Min read

How ecommerce businesses can prepare for the short and long term

Recent events have left many retailers scrambling to serve customers through digital channels. Although digital-first and multi-channel retailers have been able to pivot more easily,…
Viswanath Sankaran July 27, 2020
Analytics  •  6 Min read

Along the customer journey: How data-driven attribution and game theory connect

Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
Reinhard Einwagner July 23, 2020
Ecommerce  •  7 Min read

5 major COVID-19 ecommerce trends & how you can respond

The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models have been challenged and replaced, while those with strong online presence…
Ali Saleh May 14, 2020
Ecommerce  •  4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
Michael Ryan April 22, 2020
Ecommerce  •  6 Min read

3 strategies for retailers responding to COVID-19

And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
Raphael Wakounig April 20, 2020
Ecommerce  •  5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
Mark Haupt April 14, 2020
Ecommerce  •  2 Min read

Microsoft Advertising: A script for optimising your campaigns

For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
Florian Chval March 11, 2020
Ecommerce  •  3 Min read

ABS bulk export/import: manage your ABS rules more efficiently

Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Michael Ryan March 3, 2020
Ecommerce  •  4 Min read

Black Friday Advertising – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
Irene Ehrengruber October 24, 2019
Data Science  •  7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

This article was published back in 2019. In the wake of Performance Max - Google's new campaign type - we have been eagerly working on…
Florian Chval August 27, 2019
Ecommerce  •  2 Min read

PSD2 – The new European legislation in a nutshell

Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
Sarah Hiesl August 5, 2019

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