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Ecommerce

Ecommerce  •  7 Min read

5 major COVID-19 ecommerce trends & how you can respond

The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models are being challenged and replaced, while those with strong online presence are…
Ali Saleh May 14, 2020
Ecommerce | Google Shopping  •  4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
Michael Ryan April 22, 2020
Ecommerce  •  6 Min read

3 strategies for retailers responding to COVID-19

And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
Raphael Wakounig April 20, 2020
Ecommerce | Google Ads Automation | Google Shopping  •  5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
Mark Haupt April 14, 2020
Ecommerce  •  5 Min read

PPC strategies in the era of social distancing

Helping online marketing managers (OMM) update for an uncertain future Faced with a global health crisis, business has to change. Social distancing in the wake…
Mark Haupt April 6, 2020
Analytics | Ecommerce  •  13 Min read

Ecommerce and coronavirus: a strategic assessment and 20+ action items

The novel coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis, but it is also a social…
Michael Ryan March 24, 2020
Ecommerce | Microsoft Advertising  •  2 Min read

Microsoft Advertising: A script for optimising your campaigns

For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
Florian Chval March 11, 2020
Ecommerce | Google Shopping  •  3 Min read

ABS bulk export/import: manage your ABS rules more efficiently

Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Michael Ryan March 3, 2020
Ecommerce  •  5 Min read

PPC Account Management in 2020: More automation, but no robots taking my job

But wait, where was that statement coming from that robots are going to take my PPC job? It must have been years ago, when I…
Oliver Greifenstein January 16, 2020
Ecommerce  •  4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…
Irene Ehrengruber October 24, 2019
Data Science | Ecommerce | Google Shopping  •  7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
Florian Chval August 27, 2019
Ecommerce | News  •  2 Min read

PSD2 – The new European legislation in a nutshell

Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
Sarah Hiesl August 5, 2019

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