Through the 2020 looking-glass: Google Shopping trends in a year of global crisis
2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
Ecommerce
How ecommerce businesses can prepare for the short and long term
Recent events have left many retailers scrambling to serve customers through digital channels. Although digital-first and multi-channel retailers have been able to pivot more easily,…
Along the customer journey: How data-driven attribution and game theory connect
Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
5 major COVID-19 ecommerce trends & how you can respond
The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models have been challenged and replaced, while those with strong online presence…
New ABS filter options: How to make the most of sale price & price range
Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
3 strategies for retailers responding to COVID-19
And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
Microsoft Advertising: A script for optimising your campaigns
For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Black Friday Advertising – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
Advanced Google Shopping Campaign Structures – Query Sculpting
This article was published back in 2019. In the wake of Performance Max - Google's new campaign type - we have been eagerly working on…
PSD2 – The new European legislation in a nutshell
Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
