Black Friday in Review: Gateway to Google Shopping’s High Season
For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…
Ecommerce
Market Expansion with Google Shopping
As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…
Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce
Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
Showcase Shopping ads: What are they and how do I use them?
In mid-July, Google rolled out a new format for shopping campaigns: Showcase Shopping ads. This type of ad gives you the opportunity to provide potential…
The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? The European Commission has accused Google of distorting the market by privileging Shopping ads before other results, and as a result…
Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters
We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Custom Labels are a great way to structure Google Shopping campaigns. But there are also people who…
Search Engine Advertising: Black Friday vs. Cyber Monday
Black Friday and Cyber Monday are not just a single day. They are considered as the biggest shopping days of the year. According to statista,…
Google Shopping Now Officially Supports Magento, PrestaShop and BigCommerce
On Monday, October 17, Google announced its official partnership with three of the most popular e-commerce platforms. It is now possible to export new or existing…
Accelerated Mobile Pages For Ecommerce
On September 20, 2016, Google made a major step towards improving the user experience of searchers: search results on mobile got AMP'ed. AMP is the…
How Local Inventory Ads Work With Google Shopping
As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
