Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
Ecommerce
Showcase Shopping ads: What are they and how do I use them?
In mid-July, Google rolled out a new format for shopping campaigns: Showcase Shopping ads. This type of ad gives you the opportunity to provide potential…
The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? The European Commission has accused Google of distorting the market by privileging Shopping ads before other results, and as a result…
Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters
We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Custom Labels are a great way to structure Google Shopping campaigns. But there are also people who…
Advanced Google Shopping Campaign Structures – Query Sculpting
We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a…
Search Engine Advertising: Black Friday vs. Cyber Monday
Black Friday and Cyber Monday are not just a single day. They are considered as the biggest shopping days of the year. According to statista,…
Google Shopping Now Officially Supports Magento, PrestaShop and BigCommerce
On Monday, October 17, Google announced its official partnership with three of the most popular e-commerce platforms. It is now possible to export new or existing…
Accelerated Mobile Pages For Ecommerce
On September 20, 2016, Google made a major step towards improving the user experience of searchers: search results on mobile got AMP'ed. AMP is the…
How Local Inventory Ads Work With Google Shopping
As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
How to Set-Up Dynamic Remarketing in AdWords
Every single day, thousands of people start up E-commerce websites. Across the entire globe, the most common form of E-commerce is categorized as business-to-consumer (B2C).…
Attract Local Shoppers with AdWords Location Extensions
Google says that 4 in 5 consumers use search engines to find local information. So clearly you have an advantage over other retailers when using…
