Along the customer journey: How data-driven attribution and game theory connect
Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
Reinhard Einwagner
The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? The European Commission has accused Google of distorting the market by privileging Shopping ads before other results, and as a result…
[Updated] The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? Google Lawsuit Update: As of September 9th, 2017, Google will appeal the EU fine. No surprises here. This is what you…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Custom Labels are a great way to structure Google Shopping campaigns. But there are also people who…
Data Driven Attribution for Google Shopping / PLAs
This article was published in May 2016 when DDA was still in beta phase. Information can be outdated by now. Google is finally…
Mobile Bid Modifiers For Google Shopping
Mobile is on the rise - especially for Google Shopping. According to RKG's Digital Marketing Report in Q3/2015 PLA's Clicks rose about 166% YoY and…
Good Bye Promotion Line
Google just published some news about the promotion line for Google Shopping / Product Listing Ads. Promotion Lines are these short promotional texts which you…
The New Google Adwords Remarketing
Google is about to present a revamped, highly efficient remarketing concept to the public. Until now it has been a labour intesive process to create…
Get hyperlocal with Google Adwords
Usually, these "hyperlocal distance information with location extensions" are old hat. Yet since Google's still "location, location, location" besides "social, social, social", I want to describe this feature…
Targeting Opportunities Over The Google Display Network
After numerous changes to the Google Display Network in the end of 2011 and beginning of 2012, the targeting features appeared to consolidate. With the…
Limited Google Adwords Budgets
Many advertisers are struggeling with the same restrictions: There is only a fixed monthly budget for participation in the Google Adwords auctions. But which options…
