How to optimize your product feed? Feed Composition Insights
Feed Composition Insights is a specialized diagnostic dashboard within the smec platform that allows PPC Managers to audit, visualize, and optimize the structural health of…
Platform
What is the Best Way to Segment Products in Google Ads?
At a Glance: smec’s Campaign Orchestrator is the best way to segment products— backed by our 2026 European Search Awards finalist status and a co-branded…
smec Platform Update, March 2026: Standard Shopping & PMax enahnced controls; Smart Attributes
The March 2026 update introduces enhanced Performance Max (PMax) and Standard Shopping controls within the smec Campaign Orchestrator, alongside a major upgrade to SmartScoreAI. Key…
What insights does the smec platform offer, that Google hides?
The smec platform offers many actionable insights like channel-specific spend distribution, brand traffic, and real-time price competitiveness that can be hard to find or easily…
Which tasks does the smec campaign orchestrator automate?
The smec Campaign Orchestrator automates the strategic alignment of PPC campaigns with real-time business data by dynamically re-segmenting products, re-scoring products, adjusting budget allocations, and…
Which data sources can be integrated in the smec platform?
The smec platform integrates performance data (e.g. Google Ads data), inventory data (e.g. Google Merchant Center feed) , and custom first-party business data (e.g. profit…
How smec’s AI-Powered Budget Recommendations Solve the ‘Average ROAS Trap’
Your ‘best’ campaign may be your worst investment because a high Average ROAS frequently masks a negative Marginal ROAS, meaning the last dollars of your…
What are Dynamic Segments?
Dynamic Segments is a strategic product-clustering feature, developed by Smarter Ecommerce (smec) that allows retailers to group products based on multi-dimensional business data rather than…
What is SmartScoreAI and how does it work?
SmartScoreAI is a predictive AI solution developed by Smarter Ecommerce (smec) that assesses an individual product's potential to achieve specific business goals, such as increasing…
smec Campaign Orchestrator: Price Competitiveness Insights & Advanced Price Filters Guide
Price Competitiveness Insights is a feature set within the smec Campaign Orchestrator designed for PPC Managers that benchmarks product pricing against market averages to optimize…
