Platform

The Device and Demographic Targeting capabilities is a set of new control levers that lets a PPC manager decide which devices and demographic to target.…

Feed Composition Insights is a specialized diagnostic dashboard within the smec platform that allows PPC Managers to audit, visualize, and optimize the structural health of…

At a Glance: smec’s Campaign Orchestrator is the best way to segment products— backed by our 2026 European Search Awards finalist status and a co-branded…

The March 2026 update introduces enhanced Performance Max (PMax) and Standard Shopping controls within the smec Campaign Orchestrator, alongside a major upgrade to SmartScoreAI. Key…

The smec platform offers many actionable insights like channel-specific spend distribution, brand traffic, and real-time price competitiveness that can be hard to find or easily…

The smec Campaign Orchestrator automates the strategic alignment of PPC campaigns with real-time business data by dynamically re-segmenting products, re-scoring products, adjusting budget allocations, and…

The smec platform integrates performance data (e.g. Google Ads data), inventory data (e.g. Google Merchant Center feed) , and custom first-party business data (e.g. profit…

Your ‘best’ campaign may be your worst investment because a high Average ROAS frequently masks a negative Marginal ROAS, meaning the last dollars of your…

Dynamic Segments is a strategic product-clustering feature, developed by Smarter Ecommerce (smec) that allows retailers to group products based on multi-dimensional business data rather than…

SmartScoreAI is a predictive AI solution developed by Smarter Ecommerce (smec) that assesses an individual product's potential to achieve specific business goals, such as increasing…