How pricing influences conversion rates: A case study
In a previous post, we discussed the importance of pricing and how pricing decisions directly impact retail businesses. Essentially, in the ecommerce era, customers have…
Data Science
Testing the solution: AI-based bidding goes live in Google Shopping
In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about…
Designing the solution: AI-based, item-level bidding automation in Google Shopping
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Advanced Google Shopping Campaign Structures – Query Sculpting
We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
Enhance your Google Shopping campaigns with Orbiter
The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…
Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies
Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…
Understanding AdWords with Orbiter’s Treemap Technology
Orbiter revolves around your business data Your Google AdWords campaigns are built on data, live and die by data, and generate still more data…
Introducing Orbiter PPC Data Visualizations
What is Orbiter? Inspired by our hometown hero, the forward-thinking astronomer Johannes Kepler, we produced Orbiter PPC Data Visualizations to offer you sweeping yet highly-detailed views…
Google’s New Answer to the Attribution Dilemma
Their latest power tool: Google Attribution “How do you know which of the many interactions you’ve had with a person across search, display, video, your…
Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters
We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
Recap: Conversion Conference 2016 Berlin / Data Driven Business
I just returned from Berlin's Data Driven Business conference and I want to share some impressions from this awesome experience. The Data Driven Business conference consists of…
Comparing Google Shopping Tools: The Impact of Fluctuations
In this blog post, we share our Google Shopping knowledge using some examples to explain seasonality and fluctuations in Google Shopping. Based on that knowledge, we'll…