How pricing influences conversion rates: A case study
In a previous post, we discussed the importance of pricing and how pricing decisions directly impact retail businesses. Essentially, in the ecommerce era, customers have…
Data Science
Testing the solution: AI-based bidding goes live in Google Shopping
In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about designing…
Designing the solution: AI-based, item-level bidding automation in Google Shopping
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Advanced Google Shopping Campaign Structures – Query Sculpting
This article was published back in 2019. In the wake of Performance Max - Google's new campaign type - we have been eagerly working on…
Data Science 101: The Mean Is Not Enough?!
Data Science and PPC? Of course! There is no question that Data Science is getting more and more important when it comes to strategic decisions…
Google Shopping Strategies: CPA Or ROAS?
If you use Google Shopping and you want to optimize your ad spending this blog post is definitely for you! Google Shopping is always payed…
Open Source Machine Learning from Google
We at "Whoop!" use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range…
Apple VS. Samsung: Google Shopping Search Query Analysis
When analyzing the latest Google Shopping search queries we stumbled across the latest iPhone from Apple as well as its competitor the Samsung Galaxy S6.…
How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior
Data science is not only a discipline for analytics, it is also extremely useful for search engine advertising. Just check out the following example how data…