Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies
Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…
Data Science
Understanding AdWords with Orbiter’s Treemap Technology
Orbiter revolves around your business data Your Google AdWords campaigns are built on data, live and die by data, and generate still more data…
Introducing Orbiter PPC Data Visualizations
What is Orbiter? Inspired by our hometown hero, the forward-thinking astronomer Johannes Kepler, we produced Orbiter PPC Data Visualizations to offer you sweeping yet highly-detailed views…
Google’s New Answer to the Attribution Dilemma
Their latest power tool: Google Attribution “How do you know which of the many interactions you’ve had with a person across search, display, video, your…
Google Shopping & the Long Tail: An AdWords Script to Detect Your Budget Eaters
We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a paradigm…
Advanced Google Shopping Campaign Structures – Query Sculpting
We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a…
Recap: Conversion Conference 2016 Berlin / Data Driven Business
I just returned from Berlin's Data Driven Business conference and I want to share some impressions from this awesome experience. The Data Driven Business conference consists of…
Comparing Google Shopping Tools: The Impact of Fluctuations
In this blog post, we share our Google Shopping knowledge using some examples to explain seasonality and fluctuations in Google Shopping. Based on that knowledge, we'll…
Germany Wins Google Shopping Tournament
In this blog post series, we are going to share our Google Shopping knowledge using a football tournament as an example. Read about the competition…
GER vs. AUT – Who Will Win the Google Shopping EURO 2016?
In this blog series, we are going to share our Google Shopping knowledge using a football tournament as an example. Read about the competition and…
Overtime at the Google Shopping EURO 2016
In this blog post series, we are going to share our Google Shopping knowledge using a football tournament as an example. Read about the competition…
Avoid Common ROAS Optimization Pitfalls In Google Shopping
Analyzing Google Shopping data and making the right decisions based on this data is a typical PPC Manager’s challenge. Everyone wants to improve the Key…