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Data Science

Data Science | Ecommerce | Google Shopping  •  7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
Florian Chval August 27, 2019
Data Science | Google Shopping | Orbiter  •  5 Min read

Enhance your Google Shopping campaigns with Orbiter

The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…
Michael Ryan December 13, 2018
Data Science | Google Shopping  •  3 Min read

Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies

Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…
Michael Ryan July 11, 2017
Data Science | Google Shopping | Orbiter  •  2 Min read

Understanding AdWords with Orbiter’s Treemap Technology

Orbiter revolves around your business data Your Google AdWords campaigns are built on data, live and die by data, and generate still more data…
Michael Ryan June 22, 2017
Data Science | Google Shopping | Orbiter  •  2 Min read

Introducing Orbiter PPC Data Visualizations

What is Orbiter? Inspired by our hometown hero, the forward-thinking astronomer Johannes Kepler, we produced Orbiter PPC Data Visualizations to offer you sweeping yet highly-detailed views…
Michael Ryan June 21, 2017
Data Science | Google Shopping  •  3 Min read

Google’s New Answer to the Attribution Dilemma

Their latest power tool: Google Attribution “How do you know which of the many interactions you’ve had with a person across search, display, video, your…
Michael Ryan June 20, 2017
Data Science | Ecommerce | Google Ads | Google Shopping | Machine Learning  •  3 Min read

Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters

We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
Karin Schallauer March 6, 2017
Data Science | Google Shopping | News  •  3 Min read

Recap: Conversion Conference 2016 Berlin / Data Driven Business

I just returned from Berlin's Data Driven Business conference and I want to share some impressions from this awesome experience. The Data Driven Business conference consists of…
Thomas Otzasek November 10, 2016
Data Science | Google Shopping  •  5 Min read

Comparing Google Shopping Tools: The Impact of Fluctuations

In this blog post, we share our Google Shopping knowledge using some examples to explain seasonality and fluctuations in Google Shopping. Based on that knowledge, we'll…
Thomas Otzasek September 6, 2016
Data Science | Google Shopping  •  3 Min read

Germany Wins Google Shopping Tournament

In this blog post series, we are going to share our Google Shopping knowledge using a football tournament as an example. Read about the competition…
Thomas Otzasek July 1, 2016
Data Science | Google Shopping  •  3 Min read

GER vs. AUT – Who Will Win the Google Shopping EURO 2016?

In this blog series, we are going to share our Google Shopping knowledge using a football tournament as an example. Read about the competition and…
Thomas Otzasek June 15, 2016
Data Science | Google Shopping  •  4 Min read

Overtime at the Google Shopping EURO 2016

In this blog post series, we are going to share our Google Shopping knowledge using a football tournament as an example. Read about the competition…
Thomas Otzasek June 8, 2016

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