Katherine Munro, Author at smec Blog

Google Shopping • 8 Min read

Google Shopping title optimisation best practices: Does Google follow its own rules?

Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…

Katherine Munro July 15, 2021

Data Science • 4 Min read

Testing the solution: AI-based bidding goes live in Google Shopping

In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about designing…

Katherine Munro October 20, 2020

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Analytics • 5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…

Katherine Munro June 30, 2020

Katherine Munro

Google Shopping title optimisation best practices: Does Google follow its own rules?

Testing the solution: AI-based bidding goes live in Google Shopping

Designing the solution: AI-based, item-level bidding automation in Google Shopping

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

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