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Katherine Munro

    Data Science | Ecommerce | Google Shopping | Machine Learning  •  4 Min read

    Testing the solution: AI-based bidding goes live in Google Shopping

    In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about…
    Katherine Munro October 20, 2020
    Data Science | Ecommerce | Innovation | Machine Learning  •  6 Min read

    Designing the solution: AI-based, item-level bidding automation in Google Shopping

    In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
    Katherine Munro October 1, 2020
    Analytics | Google Shopping  •  5 Min read

    “Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

    Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
    Katherine Munro June 30, 2020
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