In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about…
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
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