smec Logo
  • Platform
    Solutions
    Digital Advertising Data Activation & Monitoring Pricing & Inventory
    Technologies
    Enhanced Performance Max New Shopping Ad Automation Search Ad Automation Dynamic Price Automation Retail Insights Comparison Shopping Service Programmatic Ad Automation
  • Clients
  • Know-how
    Blog E-books Knowledge Hub Trends & Reports Webinar Recordings Podcast
  • Events
  • Company
    About us Jobs & Careers 18 Contact us
  • Blog
smec Logo
Blog

smec – Smarter Ecommerce

Skip to content Close Menu
  • Google Shopping
  • Google Ads Automation
  • Machine Learning
  • Data Science
  • Ecommerce
  • Analytics

Analytics

Analytics  •  3 Min read

Is Google Analytics illegal? Here’s our take

The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…
Michael Gruber January 21, 2022
Analytics  •  4 Min read

How to drive conversions with server-side tagging

Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…
Maximilian Leitner December 10, 2021
Analytics  •  4 Min read

How to use predictive audiences in Google Analytics 4

Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…
Phillip Ivellio-Vellin October 21, 2021
Analytics  •  6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Michael Ryan December 15, 2020
Analytics  •  3 Min read

Google Analytics 4: cross-channel measurement, privacy & more

Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
Michael Gruber December 2, 2020
Analytics  •  6 Min read

Along the customer journey: How data-driven attribution and game theory connect

Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
Reinhard Einwagner July 23, 2020
Analytics  •  5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
Katherine Munro June 30, 2020
Analytics  •  3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…
Florian Chval June 23, 2020
Analytics  •  6 Min read

4 new ways to explore your Shopping data in Whoop!

Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Michael Ryan April 2, 2020
Analytics  •  2 Min read

Tag Manager: Custom Tag Firing Schedule

Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
Jürgen Eppinger August 29, 2018
Analytics  •  2 Min read

Parallel Tracking in Google AdWords

In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Jürgen Eppinger July 31, 2018
Analytics  •  < 1

How to implement GDPR-compliant IP anonymization in Google Analytics

Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…
Jürgen Eppinger May 8, 2018

Posts navigation

1 2 Next →

Solutions

  • Digital Advertising
  • Data Activation &
    Monitoring
  • Pricing & Inventory

Company

  • About us
  • Clients
  • Careers

Resources

  • Blog
  • E-Books
  • Trends & Reports
  • Webinar Recordings
  • Podcast

Get in touch

  • Contact
  • Events
  • Newsletter

Follow us

Google Premier Partner badge
Google Marketing Platform Certified badge
Microsoft Advertising Elite Channel Partner | 2021
General Terms & Conditions • Privacy •
Site Notice

© Smarter Ecommerce GmbH.
All rights reserved.