Predictive audiences: how to use them in Google Analytics 4
Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…
Analytics
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Google Analytics 4: cross-channel measurement, privacy & more
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
Along the customer journey: How data-driven attribution and game theory connect
Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping
Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
Shopping Insights additions: Get to know the ins and outs of your brands
Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…
4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Ecommerce and coronavirus: a strategic assessment and 20+ action items
The novel coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis, but it is also a social…
How smec analyses your potential for the AdEngine
If you are a merchant searching for an automated text ad solution, then you should definitely have our AdEngine on your shortlist. However, every tool…
Tag Manager: Custom Tag Firing Schedule
Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
How to implement GDPR-compliant IP anonymization in Google Analytics
Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…