Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Analytics
How to implement GDPR-compliant IP anonymization in Google Analytics
Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…
Implementing And Testing Google Analytics IP-Anonymization – Classic Analytics ga.js (Legacy)
This blog post deals with an outdated version of Google Analytics. You can find the new version on GDPR-compliant IP anonymization here! Not a new…
