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Jürgen Eppinger

    Analytics | Ecommerce | Google Ads Automation  •  2 Min read

    Tag Manager: Custom Tag Firing Schedule

    Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
    Jürgen Eppinger August 29, 2018
    Analytics | Google Ads  •  2 Min read

    Parallel Tracking in Google AdWords

    In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
    Jürgen Eppinger July 31, 2018
    Analytics  •  < 1

    How to implement GDPR-compliant IP anonymization in Google Analytics

    Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…
    Jürgen Eppinger May 8, 2018
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