On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
As the name already indicates, ‘delayed conversions’ are conversions which, for example, happen on your website but become visible at a later point in time.…
2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…