Google Ads Blog

Google Ads • 3 Min read

From Data to Triumph: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns

In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…

Lenka Vuksanovic August 10, 2023 Sticky

Ecommerce • 12 Min read

Ecommerce strategy for Black Friday & holiday season 2022

In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…

Sophie Messner October 4, 2022

Ecommerce • 6 Min read

Performance Max vs Smart Shopping: What to know

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…

Christopher Rogl December 13, 2021

Google Ads • 4 Min read

A champion’s guide to Search Ads 360

Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…

Marina Meiertöns November 30, 2021

Google Ads • 7 Min read

Responsive search ads vs. expanded text ads: What you need to know

Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…

Birgit Wimmer September 10, 2021

Google Ads • 5 Min read

Reboot your PPC strategy for 2021: what 2020 has taught us

2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…

Viswanath Sankaran December 29, 2020

Google Ads • 5 Min read

Analysing Google Ads data correctly: The role of ‘delayed conversions’

As the name already indicates, ‘delayed conversions’ are conversions which, for example, happen on your website but become visible at a later point in time.…

Sarah Hiesl October 23, 2020

Ecommerce • 7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…

Michael Ryan September 10, 2020

Google Ads • 8 Min read

Going beyond ROAS: 5 additional PPC campaign metrics to watch

PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…

Raphael Wakounig July 21, 2020

Ecommerce • 3 Min read

Black Friday in Europe: A Case Study

For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…

Irene Ehrengruber November 30, 2018

Ecommerce • 3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…

Christopher Rogl September 18, 2018

Analytics • 2 Min read