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Ecommerce  •  3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Christopher Rogl September 18, 2018
Analytics  •  2 Min read

Parallel Tracking in Google AdWords

In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Jürgen Eppinger July 31, 2018
Data Science  •  3 Min read

Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters

We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
Karin Schallauer March 6, 2017

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