smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Google Ads
Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters
We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
