Ecommerce • 3 Min read Black Friday in Europe: A Case Study For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black… Irene Ehrengruber November 30, 2018
Ecommerce • 3 Min read smec at dmexco 2018 – a recap Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This… Christopher Rogl September 18, 2018
Analytics • 2 Min read Parallel Tracking in Google AdWords In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go… Jürgen Eppinger July 31, 2018