Michael Ryan, Author at smec Blog

Google Shopping • 13 Min read

Performance Max campaigns: Successful strategies for online retail

Smart Shopping campaigns will automatically be upgraded to Performance Max until September 2022. Standard Shopping campaigns will remain available for the time being. Performance Max…

Michael Ryan May 27, 2022

Ecommerce • 11 Min read

Ditch ROAS for more accurate results

Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…

Michael Ryan October 19, 2021

Analytics • 6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…

Michael Ryan December 15, 2020

Ecommerce • 7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…

Michael Ryan September 10, 2020

Ecommerce • 4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…

Michael Ryan April 22, 2020

Analytics • 6 Min read

4 new ways to explore your Shopping data in Whoop!

Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…

Michael Ryan April 2, 2020

Ecommerce • 3 Min read

ABS bulk export/import: manage your ABS rules more efficiently

Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…

Michael Ryan March 3, 2020

Google Shopping • 3 Min read

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…

Michael Ryan November 26, 2019

Google Shopping • 5 Min read

Enhanced ABS for your Shopping strategies – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Michael Ryan November 20, 2019

Google Shopping • 3 Min read

Winner: 2018 Google Premier Partners Award for Shopping Innovation

At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…

Michael Ryan October 24, 2018

Michael Ryan

Performance Max campaigns: Successful strategies for online retail

Ditch ROAS for more accurate results

2020 Black Friday performance report for Google Shopping

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

New ABS filter options: How to make the most of sale price & price range

4 new ways to explore your Shopping data in Whoop!

ABS bulk export/import: manage your ABS rules more efficiently

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

Enhanced ABS for your Shopping strategies – and more to come!

Winner: 2018 Google Premier Partners Award for Shopping Innovation

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