Michael Ryan, Author at Blog | EN | smec

Google Shopping • 3 Min read

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…

Michael Ryan November 26, 2019

Google Shopping | News • 5 Min read

Enhanced ABS just in time for the holiday season – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Michael Ryan November 20, 2019

Data Science | Google Shopping | Orbiter • 5 Min read

Enhance your Google Shopping campaigns with Orbiter

The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…

Michael Ryan December 13, 2018

Google Shopping • 3 Min read

Winner: 2018 Google Premier Partners Award for Shopping Innovation

At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…

Michael Ryan October 24, 2018

Ecommerce | Google Shopping • 6 Min read

Beyond Click Metrics

The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…

Michael Ryan October 4, 2018

Google Ads Automation | Google Shopping | Machine Learning • 3 Min read

Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?

One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…

Michael Ryan November 15, 2017

Google Shopping • 4 Min read

Google splits off Shopping to fulfill EU regulations

Whether or not you’ve been following the EU Commission’s actions against Google, changes to Google Shopping are coming to you — if you sell or…

Michael Ryan September 28, 2017

Google Shopping • 2 Min read

Absolute Top Impression Share — What is it?

Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…

Michael Ryan August 31, 2017

Data Science | Google Shopping • 3 Min read

Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies

Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…

Michael Ryan July 11, 2017

Data Science | Google Shopping | Orbiter • 2 Min read

Understanding AdWords with Orbiter’s Treemap Technology

Orbiter revolves around your business data Your Google AdWords campaigns are built on data, live and die by data, and generate still more data…

Michael Ryan June 22, 2017

Data Science | Google Shopping | Orbiter • 2 Min read

Introducing Orbiter PPC Data Visualizations

What is Orbiter? Inspired by our hometown hero, the forward-thinking astronomer Johannes Kepler, we produced Orbiter PPC Data Visualizations to offer you sweeping yet highly-detailed views…

Michael Ryan June 21, 2017

Data Science | Google Shopping • 3 Min read

Google’s New Answer to the Attribution Dilemma

Their latest power tool: Google Attribution “How do you know which of the many interactions you’ve had with a person across search, display, video, your…

Michael Ryan June 20, 2017

Blog | EN | smec – Smarter Ecommerce

Michael Ryan