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Michael Ryan

    Mike is a Boston native living in Austria. He is Product Manager for the Google Shopping management solution Whoop! and Product Owner for the Google Ads visualisation tool Orbiter. He combines years of retail operations experience with his love for all things PPC-related.
    Google Shopping  •  3 Min read

    Revealed: Amazon’s auction power in Google Shopping for 3 key industries

    What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
    Michael Ryan November 26, 2019
    Google Shopping | News  •  5 Min read

    Enhanced ABS just in time for the holiday season – and more to come!

    Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
    Michael Ryan November 20, 2019
    Data Science | Google Shopping | Orbiter  •  5 Min read

    Enhance your Google Shopping campaigns with Orbiter

    The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…
    Michael Ryan December 13, 2018
    Google Shopping  •  3 Min read

    Winner: 2018 Google Premier Partners Award for Shopping Innovation

    At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…
    Michael Ryan October 24, 2018
    Ecommerce | Google Shopping  •  6 Min read

    Beyond Click Metrics

    The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
    Michael Ryan October 4, 2018
    AdWords Automation | Google Shopping | Machine Learning  •  3 Min read

    Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?

    One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…
    Michael Ryan November 15, 2017
    Google Shopping  •  4 Min read

    Google splits off Shopping to fulfill EU regulations

    Whether or not you’ve been following the EU Commission’s actions against Google, changes to Google Shopping are coming to you — if you sell or…
    Michael Ryan September 28, 2017
    Google Shopping  •  2 Min read

    Absolute Top Impression Share — What is it?

    Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…
    Michael Ryan August 31, 2017
    Data Science | Google Shopping  •  3 Min read

    Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies

    Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…
    Michael Ryan July 11, 2017
    Data Science | Google Shopping | Orbiter  •  2 Min read

    Understanding AdWords with Orbiter’s Treemap Technology

    Orbiter revolves around your business data Your Google AdWords campaigns are built on data, live and die by data, and generate still more data…
    Michael Ryan June 22, 2017
    Data Science | Google Shopping | Orbiter  •  2 Min read

    Introducing Orbiter PPC Data Visualizations

    What is Orbiter? Inspired by our hometown hero, the forward-thinking astronomer Johannes Kepler, we produced Orbiter PPC Data Visualizations to offer you sweeping yet highly-detailed views…
    Michael Ryan June 21, 2017
    Data Science | Google Shopping  •  3 Min read

    Google’s New Answer to the Attribution Dilemma

    Their latest power tool: Google Attribution “How do you know which of the many interactions you’ve had with a person across search, display, video, your…
    Michael Ryan June 20, 2017

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