18 PMax secrets: Seasonality adjustments & more
When it comes to Performance Max (PMax) campaigns, there's always a lot more ground to cover. During my Q&A marathon after our most recent webinar…
Michael Ryan Sticky
Michael Ryan
Michael Ryan StickyHot PMax questions: best campaign setup, reporting, incrementality & more
There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…
Michael Ryan StickyPerformance Max for retail: Your questions answered by an expert
For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…
Performance Max campaigns: Successful strategies for online retail
Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…
ROAS alternatives for more accurate results: Product margin, Order profit, CLV
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Through the 2020 looking-glass: Google Shopping trends in a year of global crisis
2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
New ABS filter options: How to make the most of sale price & price range
Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Revealed: Amazon’s auction power in Google Shopping for 3 key industries
What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
Enhanced ABS for your Shopping strategies – and more to come!
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
