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Michael Ryan

    Analytics | Ecommerce | Google Shopping  •  6 Min read

    2020 Black Friday performance report for Google Shopping

    2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
    Michael Ryan December 15, 2020
    Ecommerce | Google Ads | Google Shopping  •  7 Min read

    Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

    2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
    Michael Ryan September 10, 2020
    Ecommerce | Google Shopping  •  4 Min read

    New ABS filter options: How to make the most of sale price & price range

    Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
    Michael Ryan April 22, 2020
    Analytics | Google Shopping  •  6 Min read

    4 new ways to explore your Shopping data in Whoop!

    Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
    Michael Ryan April 2, 2020
    Analytics | Ecommerce  •  13 Min read

    Ecommerce and coronavirus: a strategic assessment and 20+ action items

    The novel coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis, but it is also a social…
    Michael Ryan March 24, 2020
    Ecommerce | Google Shopping  •  3 Min read

    ABS bulk export/import: manage your ABS rules more efficiently

    Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
    Michael Ryan March 3, 2020
    Google Shopping  •  3 Min read

    Revealed: Amazon’s auction power in Google Shopping for 3 key industries

    What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
    Michael Ryan November 26, 2019
    Google Shopping | News  •  5 Min read

    Enhanced ABS for your Shopping strategies – and more to come!

    Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
    Michael Ryan November 20, 2019
    Data Science | Google Shopping | Orbiter  •  5 Min read

    Enhance your Google Shopping campaigns with Orbiter

    The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…
    Michael Ryan December 13, 2018
    Google Shopping  •  3 Min read

    Winner: 2018 Google Premier Partners Award for Shopping Innovation

    At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…
    Michael Ryan October 24, 2018
    Ecommerce | Google Shopping  •  6 Min read

    Beyond Click Metrics

    The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
    Michael Ryan October 4, 2018
    Google Ads Automation | Google Shopping | Machine Learning  •  3 Min read

    Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?

    One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…
    Michael Ryan November 15, 2017

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