4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Michael Ryan
Ecommerce and coronavirus: a strategic assessment and 20+ action items
The novel coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis, but it is also a social…
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Revealed: Amazon’s auction power in Google Shopping for 3 key industries
What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
Enhanced ABS just in time for the holiday season – and more to come!
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
Enhance your Google Shopping campaigns with Orbiter
The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…
Winner: 2018 Google Premier Partners Award for Shopping Innovation
At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…
Beyond Click Metrics
The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?
One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…
Google splits off Shopping to fulfill EU regulations
Whether or not you’ve been following the EU Commission’s actions against Google, changes to Google Shopping are coming to you — if you sell or…
Absolute Top Impression Share — What is it?
Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…
Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies
Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…
