Google Ads • 11 Min read Multi-dimensional Product Segmentation: Road to PMax success The tides in digital advertising are shifting. Highly automated, all-encompassing digital campaign types, like Google and Microsoft’s Performance Max (PMax), ring in a new era… Manuel Baudisch March 5, 2024 Sticky
Google Ads • 7 Min read Product scoring in PMax & more digital ads trends in 2024 If you thought 2023 was a roller coaster ride for online retail, you ain't seen nothing yet. 2024 brings a new set of challenges, but also… Manuel Baudisch February 14, 2024 Sticky