What is Google’s Universal Commerce Protocol (UCP)?
Google’s Universal Commerce Protocol (UCP) creates a standardized language for AI agents to execute frictionless transactions, forcing retailers to choose between losing brand control to…
Google AI
Beyond blue links: Navigating ad placements in Google’s AI Mode & AI Overviews
Back in May 2023, Google teased new AI-powered search features that will eventually open up a new horizon of fresh ad inventory. Fast-forward to today,…
