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Data Science | Ecommerce | Innovation | Machine Learning  •  6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Katherine Munro October 1, 2020
News  •  2 Min read

Talking strategy: A new force for smec’s international consulting

A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…
Philipp Reiter May 13, 2020
News  •  2 Min read

Corona crisis in online retail: Many industries were hit hard – and some even harder

Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…
Philipp Reiter May 7, 2020
News  •  < 1

COVID-19: smec is 100% operational and 100% available for you

Although the situation presents lots of uncertainties, we are convinced that the know-how and insights we have created over the last twelve years will allow…
Philipp Reiter March 20, 2020
Innovation | News  •  5 Min read

Roles in innovation: collaboration follows participation

In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…
Georg Hofstadler January 22, 2020
Ecommerce  •  5 Min read

PPC Account Management in 2020: More automation, but no robots taking my job

But wait, where was that statement coming from that robots are going to take my PPC job? It must have been years ago, when I…
Oliver Greifenstein January 16, 2020
Innovation  •  4 Min read

Power to the people: Innovation is about participation

As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…
Georg Hofstadler December 3, 2019
Google Shopping | News  •  5 Min read

Enhanced ABS for your Shopping strategies – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
Michael Ryan November 20, 2019
Microsoft Advertising | News  •  2 Min read

smec nominated twice for Microsoft Advertising Regional Partner Awards 2019

With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…
Philipp Reiter November 12, 2019
Innovation  •  5 Min read

Killing good ideas for better ones: The 4 phases of innovation

One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…
Georg Hofstadler October 28, 2019
Blog  •  3 Min read

Challenge accepted: my first month @ smec

First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…
Sarah Hiesl October 7, 2019
Innovation  •  4 Min read

How lean can Lean Innovation really be?

You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
Georg Hofstadler September 30, 2019

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