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Karin Schallauer

Google Shopping  •  3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Karin Schallauer April 25, 2019
Ecommerce  •  5 Min read

SportsDeal: With Search Ad Automation and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology.           …
Karin Schallauer February 8, 2019
Ecommerce  •  3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
Karin Schallauer May 24, 2018
Google Shopping  •  6 Min read

Google Shopping Performance Killers

Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
Karin Schallauer December 19, 2017
Ecommerce  •  3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Karin Schallauer November 20, 2017
Google Shopping  •  3 Min read

Tips and Tricks for your Christmas AdWords campaigns

Sometimes it seems a bit weird to spot shop windows in full Christmas dress weeks or even months before the actual Christmas day. For…
Karin Schallauer October 30, 2017
Google Shopping  •  3 Min read

Smarter Ecommerce at dmexco 2017

Few conferences attract such a diverse crowd of ecommerce and digital marketing enthusiasts as dmexco does — a global business and innovation platform for representatives…
Karin Schallauer September 18, 2017
Google Shopping  •  5 Min read

Advertising Fashion on Google Shopping: It’s Time to Automate

The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Karin Schallauer August 30, 2017
Google Shopping  •  3 Min read

Why You Should Invest in Google Shopping

What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly…
Karin Schallauer August 9, 2017

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