Karin Schallauer, Author at smec Blog

“Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation

As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…

Karin Schallauer June 6, 2019

Ecommerce | Google Ads • 3 Min read

“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation

David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…

Karin Schallauer June 5, 2019

Google Shopping | Orbiter • 7 Min read

“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…

Karin Schallauer June 4, 2019

Google Shopping | News • 3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…

Karin Schallauer April 25, 2019

Ecommerce | Google Shopping | Machine Learning • 5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …

Karin Schallauer February 8, 2019

Ecommerce | Google Shopping • 5 Min read

All I want for Christmas are successful PPC campaigns

Black Friday: Worth the hype It's pretty much official at this point: Black Friday marks the beginning of the holiday season. Since ‘traditional’…

Karin Schallauer October 30, 2018

Ecommerce | Google Shopping | Machine Learning • 3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…

Karin Schallauer May 24, 2018

Ecommerce | Google Shopping | Machine Learning • 3 Min read

Google Shopping Optimization: +176% Conversions for Chal-Tec

About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…

Karin Schallauer April 3, 2018

Google Shopping • 6 Min read

Google Shopping Performance Killers

Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…

Karin Schallauer December 19, 2017

Ecommerce | Google Shopping • 2 Min read

Market Expansion with Google Shopping

As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…

Karin Schallauer December 4, 2017

Uncategorized • 3 Min read

Comprendre AdWords avec l’arborescence d’Orbiter

Orbiter gravite autour de vos données Vos campagnes Google Adwords sont construites à partir de données, elles vivent et meurent avec ces données,…

Karin Schallauer November 22, 2017

Ecommerce | Google Ads Automation | Google Shopping | News • 3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…

Karin Schallauer November 20, 2017