PPC Optimization: Device Campaign Splits
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…
Karin Schallauer
Google Shopping Optimization: +176% Conversions for Chal-Tec
About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…
Google Shopping Performance Killers
Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
Market Expansion with Google Shopping
As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…
Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce
Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Tips and Tricks for your Christmas AdWords campaigns
Sometimes it seems a bit weird to spot shop windows in full Christmas dress weeks or even months before the actual Christmas day. For…
Smarter Ecommerce at dmexco 2017
Few conferences attract such a diverse crowd of ecommerce and digital marketing enthusiasts as dmexco does — a global business and innovation platform for representatives…
Advertising Fashion on Google Shopping: It’s Time to Automate
The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Coupled…
Google releases AdWords Editor 12 and joins the Coalition for Better Ads
Recently, Google’s Inside Adwords blog discussed the new AdWords Editor 12, which is now globally available with an updated design and several new features to make…