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smec – Smarter Ecommerce

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Karin Schallauer

    Google Ads Automation  •  3 Min read

    “Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation

    As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…
    Karin Schallauer June 6, 2019
    Ecommerce | Google Ads  •  3 Min read

    “Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation

    David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…
    Karin Schallauer June 5, 2019
    Google Shopping | Orbiter  •  7 Min read

    “The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

    Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…
    Karin Schallauer June 4, 2019
    Google Shopping | News  •  3 Min read

    SMX Munich recap: of benchmarks and seasonalities

    On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
    Karin Schallauer April 25, 2019
    Ecommerce | Google Shopping | Machine Learning  •  5 Min read

    SportsDeal: With Whoop! and CSS to 102.4% more revenue

    Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology.           …
    Karin Schallauer February 8, 2019
    Ecommerce | Google Shopping  •  5 Min read

    All I want for Christmas are successful PPC campaigns

    Black Friday: Worth the hype It's pretty much official at this point: Black Friday marks the beginning of the holiday season. Since ‘traditional’…
    Karin Schallauer October 30, 2018
    Ecommerce | Google Shopping | Machine Learning  •  3 Min read

    PPC Optimization: Device Campaign Splits

    The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
    Karin Schallauer May 24, 2018
    Ecommerce | Google Shopping | Machine Learning  •  3 Min read

    Google Shopping Optimization: +176% Conversions for Chal-Tec

    About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…
    Karin Schallauer April 3, 2018
    Google Shopping  •  6 Min read

    Google Shopping Performance Killers

    Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
    Karin Schallauer December 19, 2017
    Ecommerce | Google Shopping  •  2 Min read

    Market Expansion with Google Shopping

    As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…
    Karin Schallauer December 4, 2017
    Uncategorized  •  3 Min read

    Comprendre AdWords avec l’arborescence d’Orbiter

    Orbiter gravite autour de vos données Vos campagnes Google Adwords sont construites à partir de données, elles vivent et meurent avec ces données,…
    Karin Schallauer November 22, 2017
    Ecommerce | Google Ads Automation | Google Shopping | News  •  3 Min read

    Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

    Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
    Karin Schallauer November 20, 2017

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