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Innovation  •  5 Min read

Killing good ideas for better ones: The 4 phases of innovation

One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…
Georg Hofstadler October 28, 2019
Blog  •  3 Min read

Challenge accepted: my first month @ smec

First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…
Sarah Hiesl October 7, 2019
Innovation  •  4 Min read

How lean can Lean Innovation really be?

You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
Georg Hofstadler September 30, 2019
Ecommerce  •  2 Min read

PSD2 – The new European legislation in a nutshell

Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
Sarah Hiesl August 5, 2019
News  •  2 Min read

“Transparency and participation are the key to being innovative”: our approach to streamlining smec’s innovation process

The idea behind our innovation process At smec’s July MeetUp – the MeetUp is a meeting held for all employees every six weeks where everything…
Florian Chval July 16, 2019
Google Ads Automation  •  4 Min read

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…
Michaela Scharrer June 18, 2019
Google Shopping  •  3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Karin Schallauer April 25, 2019
Google Shopping  •  3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
Michaela Scharrer October 3, 2018
Ecommerce  •  3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Christopher Rogl September 18, 2018
Google Ads Automation  •  4 Min read

Great Day Recap: Martin Röttgerding – Ad Customizers

Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…
Michaela Scharrer November 30, 2017

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