News

“Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation

As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…

Karin Schallauer June 6, 2019

Ecommerce | Google Ads • 3 Min read

“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation

David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…

Karin Schallauer June 5, 2019

Google Shopping | Orbiter • 7 Min read

“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…

Karin Schallauer June 4, 2019

Google Shopping | News • 3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…

Karin Schallauer April 25, 2019

Google Shopping | Machine Learning • 3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…

Michaela Scharrer October 3, 2018

Ecommerce | Google Ads | Google Shopping • 3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…

Christopher Rogl September 18, 2018

Google Shopping | Machine Learning | News • 2 Min read

Google Marketing Live 2018 – Age of Assistance

At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…

Thomas Kalischko July 12, 2018

Google Ads Automation | News • 4 Min read

Great Day Recap: Martin Röttgerding – Ad Customizers

Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…

Michaela Scharrer November 30, 2017

Ecommerce | Google Ads Automation | Google Shopping | News • 3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…

Karin Schallauer November 20, 2017

Google Ads Automation | Google Shopping | Machine Learning • 3 Min read

Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?

One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…

Michael Ryan November 15, 2017

Google Ads Automation • 3 Min read

Great Day Recap: Evan Waters – Laying the Groundwork for PPC Automation

Evan Waters, Director of Growth & Marketing at Naspers, one of the world’s largest global internet and entertainment group technology investors, delivered an equally enlightening…

Michaela Scharrer November 2, 2017

News • 2 Min read

Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more

On 18 October 2017, we hosted the Great Day for PPC Automation in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for…

Dalibor Truhlar October 23, 2017

Blog | EN | smec – Smarter Ecommerce