Killing good ideas for better ones: The 4 phases of innovation
One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…
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Challenge accepted: my first month @ smec
First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…
How lean can Lean Innovation really be?
You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
PSD2 – The new European legislation in a nutshell
Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
“Transparency and participation are the key to being innovative”: our approach to streamlining smec’s innovation process
The idea behind our innovation process At smec’s July MeetUp – the MeetUp is a meeting held for all employees every six weeks where everything…
“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation
Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…
SMX Munich recap: of benchmarks and seasonalities
On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Ecommerce Expo London recap: AI, machine learning and more
Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Great Day Recap: Martin Röttgerding – Ad Customizers
Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…