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Ecommerce | News  •  2 Min read

PSD2 – The new European legislation in a nutshell

Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
Sarah Hiesl August 5, 2019
News  •  2 Min read

“Transparency and participation are the key to being innovative”: our approach to streamlining smec’s innovation process

The idea behind our innovation process At smec’s July MeetUp – the MeetUp is a meeting held for all employees every six weeks where everything…
Florian Chval July 16, 2019
Google Ads Automation  •  4 Min read

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…
Michaela Scharrer June 18, 2019
Google Ads Automation  •  3 Min read

“Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation

As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…
Karin Schallauer June 6, 2019
Ecommerce | Google Ads  •  3 Min read

“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation

David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…
Karin Schallauer June 5, 2019
Google Shopping | Orbiter  •  7 Min read

“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…
Karin Schallauer June 4, 2019
Google Shopping | News  •  3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Karin Schallauer April 25, 2019
Google Shopping | Machine Learning  •  3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
Michaela Scharrer October 3, 2018
Ecommerce | Google Ads | Google Shopping  •  3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Christopher Rogl September 18, 2018
Google Shopping | Machine Learning | News  •  2 Min read

Google Marketing Live 2018 – Age of Assistance

At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
Thomas Kalischko July 12, 2018
Google Ads Automation | News  •  4 Min read

Great Day Recap: Martin Röttgerding – Ad Customizers

Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…
Michaela Scharrer November 30, 2017
Ecommerce | Google Ads Automation | Google Shopping | News  •  3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Karin Schallauer November 20, 2017

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