HeroConf London 2016: This Was The Most Innovative Talk

From October 24-26, 2016, London was the center of the digital marketing universe: The HeroConf stopped by and not only our team was carried away by the unique atmosphere of this great event. The HeroConf London is maybe not the biggest event, but definitely one of the best. Why? Because of the impressive talks by industry leaders from all over the world and the extremely professional audience!



Most Innovative Talk: Become A Google Shopping Ninja

Due to the high density of know-how, we are really proud that our talk “How To Become A Google Shopping Ninja” got honored as the “Most Innovative” by the HeroConf audience!

Christian Scharmüller of our Whoop! team rocked the stage with deep insights about Google Shopping and presented 7 Ninja-tips how to squeeze out the maximum performance of Google Shopping accounts.

Christian Scharrmueller speaking


His talk focused on the Ninja Power of Advanced Campaign Structuring using implicit and explicit Query Sculpting. On top, he showed how to use Custom Labels for advanced insights of your Google Shopping campaign and how you can find out which bidding strategy works best for your account.


Structure your Google Shopping campaign the Ninja way

If you are using Shopping Ads, one major problem for marketers is bidding. Of course, you can set several bids and hope for the best. But that’s not Ninja-like. Why just set random bids if you could boost the campaign performance with just a few simple hacks?

“Stop the Google autopilot – use the full potential of AdWords and Shopping!” (Christian Scharmüller)

One reason why you should think about a new account structure and adjust your bidding strategy is, that Google Shopping works completely different compared to AdWords. Based on an analysis of hundreds Google Shopping accounts, the Whoop!-team found out that Shopping queries have proven characteristics which help you to set up highly advanced and product-centric campaigns. The big advantage is: you will really know which SKUs work best on which device. This enables you to place optimized bids.

google shopping queries


PPC Hero and HeroConf certified


Not only the audience was impressed by this talk. Well-known industry experts like Google Alumni Frederick Vallaeys congratulated as well as the fabulous and unique Ann Stanley.

 Ann Stanley and Christian Scharrmueller


Did you miss it? No problem. Download it for free!

If you did not have the chance to see and hear our talk at the HeroConf, you can still download the whole slide deck. Note: We also made a great video of Christians talk which will be published the next weeks.

You can download our award winning presentation here: