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Become A Google Shopping Ninja

This talk got awarded as 'Most Innovative' at the HeroConf London 2016!

To exploit the maximum potential of Google Shopping, you have to know which strategies generate the best results. This talk focuses on the Ninja Power of Advanced Campaign Structuring with Implicit and Explicit Query Sculpting. Additionally, we show you how to use custom labels for advanced insights of your Google Shopping campaign.

In this talk you will learn:

  • How a granular product structure gives marketers more possibilities to optimize their bids
  • How reporting features and custom labels can be used to gain more insights about the campaign performance
  • How bid modifiers can help you to optimize CPC-bids of Shopping Ads in order to take your performance to the next level