On 18 October 2017, we hosted the Great Day for PPC Automation in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for online retailers, distributors, and ecommerce enthusiasts about the latest trends and upcoming innovations from the SEA, SEM, and Google universe — for example, how Artificial Intelligence and Machine Learning are dramatically changing the industry and the global markets. And wow, that really was a GREAT DAY!
Partners like Google, Naspers, Bloofusion, Salesforce and Bing Ads were among our 300+ guests. We also had the pleasure of enjoying the company of the representatives from companies and institutions like BIPA, Conrad Electronic, Greiner Packaging International, Josko Fenster und Türen, Kastner & Öhler, Lagerhaus, MyToys, Otto Group, Post E-Commerce, Schweighofer, Hartlauer, Silhouette International, SSI Schäfer Shop Österreich, TUI Österreich, Universities of Applied Sciences Upper Austria, Universität Passau, Wein & Co, Witt Gruppe, and many more.
Some of the industry’s finest minds held talks during the Great Day: Nathalie Nahai (web psychologist and bestselling author), Reinhard Einwagner (smec), Evan Waters (Naspers), Markus Parzer (Google Austria), Cathrin Wagner (Google Ireland), Martin Röttgerding (Bloofusion Germany), Frederick Vallaeys (Optmyzr), Alessander Argenti (TOMS Shoes), Stefan Pravits (Salesforce), Verana Zuschnig (Bing Ads), Daniel Schellmann (Bing Ads) und Jan Radanitsch (smec). The event was moderated by Matt Van Wagner, president and founder of Find Me Faster.
Content revolved around PPC Automation, AI, MA, SEA and SEM, with deep dives into topics such as Google AdWords und Google Shopping, plus AdWords Scripts, Quality Score best practices and text ad optimization. Also under the microscope: how our jobs will look like in the future after machines will have (almost) taken over the steering wheel. The agenda was composed of keynotes, talks, and presentations, spiced up with breakout sessions, networking, and a free PPC clinic.
In the evening, following the Great Day, we celebrated our 10-year anniversary together with all the attendees, clients, partners, employees and friends with a live concert from [dunkelbunt] and DJ Oliver David.
The Great Day was a huge success and we would like to thank all the speakers and attendees for being a part of it. It was a real pleasure having them with us, enjoying the talks and keynotes, the networking, the atmosphere and the afterparty. It is them who really made this Great Day a great day and we appreciate it a lot that we had the opportunity to celebrate this special moment in our history together.
Here you find the pictures: Google Photos Gallery
And in the next weeks, here you find exclusive content with recaps and talk summaries, videos and clips and much more:: www.greatday-event.com