Roman is a growth strategist with over 14 years of experience in marketing, ecommerce, and B2B SaaS. As VP of Marketing & Growth at Smarter Ecommerce (smec), he leads go-to-market strategy covering all aspects of growth and demand generation programs across international markets - from positioning and digital marketing to content strategy and events.

Roman believes great marketing starts with empathy: understanding customers deeply to create campaigns that build brand value, deepen relationships, and inspire customer action.

His mission: connecting creativity and technology to drive measurable business growth while staying relentlessly curious about how marketing teams can keep evolving.