More online revenue, smarter budgets, ready for AI search: ZGONC partners with smec
Linz-based paid media specialist smec takes on Google Ads management, AI search visibility and Marketing Mix Modeling on its own technology for ZGONC, the Austrian…
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smec earns Google Retail Expert 2026 certification
Google's new unified retail certification recognizes smec's expertise across Comparison Shopping, Performance Max, feed orchestration and Local Inventory Ads, helping brands and retailers grow profitably…
smec launches Marketing Mix Modeling: independent proof of the true return on advertising
The new solution shows brands and retailers what each marketing channel contributes to revenue, independent of the ad platforms, and turns that insight into clear…
Going global, guided by Google: smec joins the exclusive International Growth Agency Program (IGAP)
Today, we are thrilled to announce a major milestone that takes our strategic capabilities to a truly global stage: smec is officially certified as an…
smec named Drum Awards Finalist for River Island Strategy: Unlocking +34% Revenue via AI-Driven Product Scoring
smec is a Drum Awards Finalist in the Search category for their work with River Island, a leading UK fashion retailer. By using the smec…
From Black Boxes to Business Results: Why smec is a Finalist for the European Search Awards 2026
The European Search Awards 2026 has named smec a finalist in two premier categories: Best PPC Management Software Suite (with Shade Station) and Best Use…
Smarter Ecommerce (smec) Named Finalist for Google Ads Impact Award 2025 in International Growth Category
Smarter Ecommerce (smec) proudly announces it has been named a Finalist for the Google Ads Impact Award 2025 in the highly competitive International Growth category.…
PMax Channel Reports are here! What Google isn’t showing you.
Google’s long-awaited Performance Max Channel Report is finally here! Well. Almost. Currently in beta and rolling out to a limited set of advertisers, this new…
We grow ecommerce together.
In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…
NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Designing the solution: AI-based, item-level bidding automation in Google Shopping
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Talking strategy: A new force for smec’s international consulting
A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…
Corona crisis in online retail: Many industries were hit hard – and some even harder
Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…
COVID-19: smec is 100% operational and 100% available for you
Although the situation presents lots of uncertainties, we are convinced that the know-how and insights we have created over the last twelve years will allow…
Roles in innovation: collaboration follows participation
In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…
Power to the people: Innovation is about participation
As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…
Enhanced ABS for your Shopping strategies – and more to come!
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
smec nominated twice for Microsoft Advertising Regional Partner Awards 2019
With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…
Killing good ideas for better ones: The 4 phases of innovation
One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…
Challenge accepted: my first month @ smec
First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…
