Great Day Blog

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…

Michaela Scharrer June 18, 2019

Google Ads Automation • 3 Min read

“Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation

As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…

Karin Schallauer June 6, 2019

Ecommerce | Google Ads • 3 Min read

“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation

David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…

Karin Schallauer June 5, 2019

Google Shopping | Orbiter • 7 Min read

“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…

Karin Schallauer June 4, 2019

Google Ads Automation | News • 4 Min read

Great Day Recap: Martin Röttgerding – Ad Customizers

Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…

Michaela Scharrer November 30, 2017

Ecommerce | Google Ads Automation | Google Shopping | News • 3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…

Karin Schallauer November 20, 2017

Google Ads Automation | Google Shopping | Machine Learning • 3 Min read

Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?

One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…

Michael Ryan November 15, 2017

Google Ads Automation • 3 Min read

Great Day Recap: Evan Waters – Laying the Groundwork for PPC Automation

Evan Waters, Director of Growth & Marketing at Naspers, one of the world’s largest global internet and entertainment group technology investors, delivered an equally enlightening…

Michaela Scharrer November 2, 2017

News • 2 Min read

Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more

On 18 October 2017, we hosted the Great Day for PPC Automation in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for…

Dalibor Truhlar October 23, 2017

News • 3 Min read

Great Day for PPC Automation: An event for the entire industry – and the rest of the world

On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. It is the first conference of its kind and…

Dalibor Truhlar August 14, 2017

Great Day