PMax Channel Reports are here! What Google isn’t showing you.
Google’s long-awaited Performance Max Channel Report is finally here! Well. Almost. Currently in beta and rolling out to a limited set of advertisers, this new…
Manuel Baudisch StickyNews
smec News
Manuel Baudisch StickyWe grow ecommerce together.
In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…
NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Designing the solution: AI-based, item-level bidding automation in Google Shopping
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Talking strategy: A new force for smec’s international consulting
A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…
Corona crisis in online retail: Many industries were hit hard – and some even harder
Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…
COVID-19: smec is 100% operational and 100% available for you
Although the situation presents lots of uncertainties, we are convinced that the know-how and insights we have created over the last twelve years will allow…
Roles in innovation: collaboration follows participation
In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…
Power to the people: Innovation is about participation
As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…
Enhanced ABS for your Shopping strategies – and more to come!
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
smec nominated twice for Microsoft Advertising Regional Partner Awards 2019
With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…
Killing good ideas for better ones: The 4 phases of innovation
One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…
Challenge accepted: my first month @ smec
First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…
How lean can Lean Innovation really be?
You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
PSD2 – The new European legislation in a nutshell
Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
“Transparency and participation are the key to being innovative”: our approach to streamlining smec’s innovation process
The idea behind our innovation process At smec’s July MeetUp – the MeetUp is a meeting held for all employees every six weeks where everything…
“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation
Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…
SMX Munich recap: of benchmarks and seasonalities
On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Ecommerce Expo London recap: AI, machine learning and more
Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
