3 tips for increasing the quality of your product feed
If you pick a software solution for automating your text ads (such as AdEngine), you may want to roll out high quality content as fast…
A deeper look at Smart Shopping campaigns
Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…
Challenge accepted: my first month @ smec
First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…
How lean can Lean Innovation really be?
You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
How smec analyses your potential for the AdEngine
If you are a merchant searching for an automated text ad solution, then you should definitely have our AdEngine on your shortlist. However, every tool…
Advanced Google Shopping Campaign Structures – Query Sculpting
We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
PSD2 – The new European legislation in a nutshell
Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
“Transparency and participation are the key to being innovative”: our approach to streamlining smec’s innovation process
The idea behind our innovation process At smec’s July MeetUp – the MeetUp is a meeting held for all employees every six weeks where everything…
Smart Shopping placements: insights into a black box?
Smart Shopping is a seemingly omnipresent topic in the PPC world these days and there’s been quite a few ongoing discussions related to the campaign…
“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation
Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…
“Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation
As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…
“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation
David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…
