New ABS filter options: How to make the most of sale price & price range
Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
3 strategies for retailers responding to COVID-19
And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
PPC strategies in the era of social distancing
Helping online marketing managers (OMM) update for an uncertain future Faced with a global health crisis, business has to change. Social distancing in the wake…
4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Ecommerce and coronavirus: a strategic assessment and 20+ action items
The novel coronavirus (COVID-19) is hitting our global society hard. This is first and foremost a public health crisis, but it is also a social…
COVID-19: smec is 100% operational and 100% available for you
Although the situation presents lots of uncertainties, we are convinced that the know-how and insights we have created over the last twelve years will allow…
Microsoft Advertising: A script for optimising your campaigns
For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Browser data protection in 2020 is complicated
Does your modern, 2020’s browser respect privacy and therefore not reveal any personal information without your consent to unknown third-parties? The short – but still…
Roles in innovation: collaboration follows participation
In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…
PPC Account Management in 2020: More automation, but no robots taking my job
But wait, where was that statement coming from that robots are going to take my PPC job? It must have been years ago, when I…
