Tips and Tricks for your Christmas AdWords campaigns
Sometimes it seems a bit weird to spot shop windows in full Christmas dress weeks or even months before the actual Christmas day. For…
Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more
On 18 October 2017, we hosted the Great Day for PPC Automation in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for…
Google splits off Shopping to fulfill EU regulations
Whether or not you’ve been following the EU Commission’s actions against Google, changes to Google Shopping are coming to you — if you sell or…
Smarter Ecommerce at dmexco 2017
Few conferences attract such a diverse crowd of ecommerce and digital marketing enthusiasts as dmexco does — a global business and innovation platform for representatives…
Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
Absolute Top Impression Share — What is it?
Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…
Advertising Fashion on Google Shopping: It’s Time to Automate
The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Showcase Shopping ads: What are they and how do I use them?
In mid-July, Google rolled out a new format for shopping campaigns: Showcase Shopping ads. This type of ad gives you the opportunity to provide potential…
Great Day for PPC Automation: An event for the entire industry – and the rest of the world
On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. It is the first conference of its kind and…
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Coupled…
Google releases AdWords Editor 12 and joins the Coalition for Better Ads
Recently, Google’s Inside Adwords blog discussed the new AdWords Editor 12, which is now globally available with an updated design and several new features to make…
smec @ Tabakfabrik: Great place to work, great place to innovate
On July 15th, 2017 we relocated our company headquarters to Tabakfabrik Linz, an architectural masterpiece built from designs by Peter Behrens, the leading representative of…