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smec – Smarter Ecommerce

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Innovation  •  4 Min read

How lean can Lean Innovation really be?

You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
Georg Hofstadler September 30, 2019
AdWords Automation | Analytics  •  3 Min read

How smec analyses your potential for the AdEngine

If you are a merchant searching for an automated text ad solution, then you should definitely have our AdEngine on your shortlist. However, every tool…
Christian Kolb September 9, 2019
Data Science | Ecommerce | Google Shopping  •  7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
Florian Chval August 27, 2019
Ecommerce | News  •  2 Min read

PSD2 – The new European legislation in a nutshell

Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
Sarah Hiesl August 5, 2019
News  •  2 Min read

“Transparency and participation are the key to being innovative”: our approach to streamlining smec’s innovation process

The idea behind our innovation process At smec’s July MeetUp – the MeetUp is a meeting held for all employees every six weeks where everything…
Florian Chval July 16, 2019
Google Shopping | Machine Learning  •  3 Min read

Smart Shopping placements: insights into a black box?

Smart Shopping is a seemingly omnipresent topic in the PPC world these days and there’s been quite a few ongoing discussions related to the campaign…
Stefan Stopper July 11, 2019
AdWords Automation  •  4 Min read

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…
Michaela Scharrer June 18, 2019
AdWords Automation  •  3 Min read

“Clear-sighted Campaigns: Strategic Control in Paid Search” with Thorsten Ahlers @ the Great Day for PPC Automation

As Head of Marketing at one of Europe’s leading online opticians, Thorsten Ahlers is an expert when it comes to omnichannel strategies and optimizing…
Karin Schallauer June 6, 2019
Ecommerce | Google Ads  •  3 Min read

“Driving Organizational Change to Achieve PPC Automation at Scale” with David Merrifield @ the Great Day for PPC Automation

David Merrifield, Global Head of Digital Acquisition at RS Components, traveled all the way to Austria from the UK to talk about the importance…
Karin Schallauer June 5, 2019
Google Shopping | Orbiter  •  7 Min read

“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…
Karin Schallauer June 4, 2019
Google Shopping | News  •  3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Karin Schallauer April 25, 2019
Ecommerce | Google Shopping | Machine Learning  •  5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology.           …
Karin Schallauer February 8, 2019

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