Ecommerce Expo London recap: AI, machine learning and more
Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Tag Manager: Custom Tag Firing Schedule
Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Google Marketing Live 2018 – Age of Assistance
At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
PPC Optimization: Device Campaign Splits
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…
How to implement GDPR-compliant IP anonymization in Google Analytics
Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…
Google Shopping Optimization: +176% Conversions for Chal-Tec
About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…
Black Friday in Review: Gateway to Google Shopping’s High Season
For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…
Google Shopping Performance Killers
Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
Market Expansion with Google Shopping
As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…
Great Day Recap: Martin Röttgerding – Ad Customizers
Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…
