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smec – Smarter Ecommerce

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Data Science | Ecommerce | Google Shopping | Machine Learning  •  4 Min read

Testing the solution: AI-based bidding goes live in Google Shopping

In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about…
Katherine Munro October 20, 2020
Ecommerce  •  4 Min read

Black Friday will be a hell of a ride – make sure to plan accordingly (+Video)

Check out our PPC experts’ tips from our panel discussion which will help you reach your goals during Black Friday and beyond. https://youtu.be/phCyGnYteio We can…
Florian Chval October 15, 2020
Data Science | Ecommerce | Innovation | Machine Learning  •  6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Katherine Munro October 1, 2020
Ecommerce | Google Ads | Google Shopping  •  7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
Michael Ryan September 10, 2020
Ecommerce  •  7 Min read

How ecommerce businesses can prepare for the short and long term

Recent events have left many retailers scrambling to serve customers through digital channels. Although digital-first and multi-channel retailers have been able to pivot more easily,…
Viswanath Sankaran July 27, 2020
Analytics | Ecommerce | Uncategorized  •  6 Min read

Along the customer journey: How data-driven attribution and game theory connect

Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
Reinhard Einwagner July 23, 2020
Google Ads  •  8 Min read

Going beyond ROAS: 5 additional PPC campaign metrics to watch

PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…
Raphael Wakounig July 21, 2020
Google Shopping  •  6 Min read

What ‘free product listings’ mean for the future of Google Shopping campaigns

On April 21st, Google announced that it was going to bring free listings in the Google Shopping Tab. Originally, these listings wouldn’t be included among…
Ali Saleh July 16, 2020
Analytics | Google Shopping  •  5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
Katherine Munro June 30, 2020
Analytics | Google Shopping  •  3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…
Florian Chval June 23, 2020
Ecommerce  •  6 Min read

How social distancing changes ecommerce habits

We are now nearly two months into the COVID-19 lockdown and, while much is still unknown, we are seeing trends that may point to the…
Viswanath Sankaran May 25, 2020
Machine Learning  •  5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
Mark Haupt May 19, 2020

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