“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping
Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
Shopping Insights additions: Get to know the ins and outs of your brands
Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…
7 steps to mastering programmatic advertising in 2020
90% of digital ad spend in the UK is now programmatic. But, do you really know the in’s and out’s of programmatic success? With social…
How to reboot your 2020 PPC strategy to match unfolding events
2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…
How social distancing changes ecommerce habits
We are now nearly two months into the COVID-19 lockdown and, while much is still unknown, we are seeing trends that may point to the…
Can PPC bid automation algorithms respond to a pandemic?
Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
5 major COVID-19 ecommerce trends & how you can respond
The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models are being challenged and replaced, while those with strong online presence are…
Talking strategy: A new force for smec’s international consulting
A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…
Corona crisis in online retail: Many industries were hit hard – and some even harder
Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…
5 PPC tweaks to make right now — search patterns and social distancing
Faced with the ramifications of a pandemic, businesses need to change. UK retail sales are down about 4.3% compared with last year, supply chains are…
How to maintain a PPC presence with a reduced marketing budget
As the pandemic and its impact on the economy continue to unfold, one thing becomes clear — commerce is about to become more competitive than…
9 best Google Shopping PPC automation tools for 2020
If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…