Blog | EN | smec - Smarter Ecommerce

Google Shopping | Orbiter • 7 Min read

“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…

Karin Schallauer June 4, 2019

Google Shopping | News • 3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…

Karin Schallauer April 25, 2019

Ecommerce | Google Shopping | Machine Learning • 5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …

Karin Schallauer February 8, 2019

AdWords Automation | Google Ads | Machine Learning • 4 Min read

Responsive search ads and expanded text ads: differences & recommendations

Everyone knows Google likes to test new ad formats or change existing ones. In 2016, for example, they introduced expanded text ads; this year, they…

Thomas Kalischko December 18, 2018

Data Science | Google Shopping | Orbiter • 5 Min read

Enhance your Google Shopping campaigns with Orbiter

The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…

Michael Ryan December 13, 2018

Ecommerce | Google Ads | Google Shopping • 3 Min read

Black Friday in Europe: A Case Study

For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…

Irene Ehrengruber November 30, 2018

Ecommerce | Google Shopping • 5 Min read

All I want for Christmas are successful PPC campaigns

Black Friday: Worth the hype It's pretty much official at this point: Black Friday marks the beginning of the holiday season. Since ‘traditional’…

Karin Schallauer October 30, 2018

Google Shopping • 3 Min read

Winner: 2018 Google Premier Partners Award for Shopping Innovation

At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…

Michael Ryan October 24, 2018

Ecommerce | Google Shopping • 6 Min read

Beyond Click Metrics

The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…

Michael Ryan October 4, 2018

Google Shopping | Machine Learning • 3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…

Michaela Scharrer October 3, 2018

Ecommerce | Google Ads | Google Shopping • 3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…