Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (ECPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes of…
Absolute Top Impression Share — What is it?
Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…
Advertising Fashion on Google Shopping: It’s Time to Automate
The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Showcase Shopping ads: What are they and how do I use them?
In mid-July, Google rolled out a new format for shopping campaigns: Showcase Shopping ads. This type of ad gives you the opportunity to provide potential…
Great Day for PPC Automation: An event for the entire industry – and the rest of the world
On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. It is the first conference of its kind and…
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Coupled…
Google releases AdWords Editor 12 and joins the Coalition for Better Ads
Recently, Google’s Inside Adwords blog discussed the new AdWords Editor 12, which is now globally available with an updated design and several new features to make…
smec @ Tabakfabrik: Great place to work, great place to innovate
On July 15th, 2017 we relocated our company headquarters to Tabakfabrik Linz, an architectural masterpiece built from designs by Peter Behrens, the leading representative of…
Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies
Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…
The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? The European Commission has accused Google of distorting the market by privileging Shopping ads before other results, and as a result…
[Updated] The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? Google Lawsuit Update: As of September 9th, 2017, Google will appeal the EU fine. No surprises here. This is what you…
Understanding AdWords with Orbiter’s Treemap Technology
Orbiter revolves around your business data Your Google AdWords campaigns are built on data, live and die by data, and generate still more data…