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smec – Smarter Ecommerce

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Raphael Wakounig

Google Ads  •  8 Min read

Going beyond ROAS: 5 additional PPC campaign metrics to watch

PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…
Raphael Wakounig July 21, 2020
Ecommerce  •  6 Min read

3 strategies for retailers responding to COVID-19

And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
Raphael Wakounig April 20, 2020
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