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Mark Haupt

Google Shopping  •  7 Min read

9 best Google Shopping PPC automation tools for 2021

If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…
Mark Haupt December 22, 2020
Machine Learning  •  5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
Mark Haupt May 19, 2020
Ecommerce  •  5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
Mark Haupt April 14, 2020

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