Can PPC bid automation algorithms respond to a pandemic?
Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
Mark Haupt
9 best Google Shopping PPC automation tools for 2020
If you are planning to promote and market your products on Google, you must make the most of pay-per-click (PPC) advertising. But managing PPC campaigns…
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
PPC strategies in the era of social distancing
Helping online marketing managers (OMM) update for an uncertain future Faced with a global health crisis, business has to change. Social distancing in the wake…