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Google Shopping

The Google Shopping Blog

Ecommerce  •  4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
Michael Ryan April 22, 2020
Ecommerce  •  5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
Mark Haupt April 14, 2020
Analytics  •  6 Min read

4 new ways to explore your Shopping data in Whoop!

Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Michael Ryan April 2, 2020
Ecommerce  •  3 Min read

ABS bulk export/import: manage your ABS rules more efficiently

Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Michael Ryan March 3, 2020
Google Shopping  •  3 Min read

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
Michael Ryan November 26, 2019
Google Shopping  •  5 Min read

Enhanced ABS for your Shopping strategies – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
Michael Ryan November 20, 2019
Google Shopping  •  4 Min read

Google Shopping with limited budgets: Three tips for managing your account

Limited budgets are always a constraint for sustainable growth in a Google Ads campaign. They limit the number of auctions you can participate in and…
Oscar Linares November 12, 2019
Ecommerce  •  4 Min read

Black Friday Advertising – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
Irene Ehrengruber October 24, 2019
Google Shopping  •  7 Min read

A deeper look at Smart Shopping campaigns

Smart Shopping campaigns are replaced by Performance Max campaigns in September 2022. To find out the difference between the two campaign types and what specifically…
Christopher Rogl October 15, 2019
Data Science  •  7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

This article was published back in 2019. In the wake of Performance Max - Google's new campaign type - we have been eagerly working on…
Florian Chval August 27, 2019
Google Shopping  •  3 Min read

Smart Shopping placements: insights into a black box?

Attention: Smart Shopping campaigns are being sunset by Google. They are replaced by Performance Max campaigns in September 2022. To find out more about what…
Stefan Stopper July 11, 2019
Google Shopping  •  3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Karin Schallauer April 25, 2019

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