Black Friday FAQs – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…
A deeper look at Smart Shopping campaigns
Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…
Advanced Google Shopping Campaign Structures – Query Sculpting
We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
Smart Shopping placements: insights into a black box?
Smart Shopping is a seemingly omnipresent topic in the PPC world these days and there’s been quite a few ongoing discussions related to the campaign…
“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation
Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…
SMX Munich recap: of benchmarks and seasonalities
On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
SportsDeal: With Whoop! and CSS to 102.4% more revenue
Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …
Enhance your Google Shopping campaigns with Orbiter
The daily struggle of PPC managers is more than real: You check your campaign’s performance on a frequent basis and the figures and overall…
Black Friday in Europe: A Case Study
For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
All I want for Christmas are successful PPC campaigns
Black Friday: Worth the hype It's pretty much official at this point: Black Friday marks the beginning of the holiday season. Since ‘traditional’…
Winner: 2018 Google Premier Partners Award for Shopping Innovation
At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…
Beyond Click Metrics
The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…