Google Shopping Blog

Google Shopping • 3 Min read

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…

Michael Ryan November 26, 2019

Google Shopping | News • 5 Min read

Enhanced ABS for your Shopping strategies – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Michael Ryan November 20, 2019

Google Shopping • 4 Min read

Google Shopping with limited budgets: Three tips for managing your account

Limited budgets are always a constraint for sustainable growth in a Google Ads campaign, since it limits the number of auctions you can participate in…

Oscar Linares November 12, 2019

Ecommerce • 4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…

Irene Ehrengruber October 24, 2019

Google Shopping • 7 Min read

A deeper look at Smart Shopping campaigns

Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…

Christopher Rogl October 15, 2019

Data Science | Ecommerce | Google Shopping • 7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…

Florian Chval August 27, 2019

Google Shopping | Machine Learning • 3 Min read

Smart Shopping placements: insights into a black box?

Smart Shopping is a seemingly omnipresent topic in the PPC world these days and there’s been quite a few ongoing discussions related to the campaign…

Stefan Stopper July 11, 2019

Google Shopping | Orbiter • 7 Min read

“The true value of search queries in your Shopping campaigns” with Christopher Rogl @ the Great Day for PPC Automation

Since joining smec in 2015, Christopher Rogl has overseen the optimization and management of hundreds of Google Ads accounts of various sizes and complexities…

Karin Schallauer June 4, 2019

Google Shopping | News • 3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…

Karin Schallauer April 25, 2019

Ecommerce | Google Shopping | Machine Learning • 5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …

Karin Schallauer February 8, 2019

Data Science | Google Shopping | Orbiter • 5 Min read