Showcase Shopping ads: What are they and how do I use them?
In mid-July, Google rolled out a new format for shopping campaigns: Showcase Shopping ads. This type of ad gives you the opportunity to provide potential…
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Coupled…
Whoop! Now Offers Custom Metrics and Quick Editing for Advanced Bid Strategies
Back in 2015, we first launched Advanced Bid Strategies (ABS), a powerful feature within Whoop! that allows you to take precise action to address…
The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? The European Commission has accused Google of distorting the market by privileging Shopping ads before other results, and as a result…
[Updated] The Google Lawsuit: Why marketers and retailers should not worry
What’s it all about? Google Lawsuit Update: As of September 9th, 2017, Google will appeal the EU fine. No surprises here. This is what you…
Understanding AdWords with Orbiter’s Treemap Technology
Orbiter revolves around your business data Your Google AdWords campaigns are built on data, live and die by data, and generate still more data…
Introducing Orbiter PPC Data Visualizations
What is Orbiter? Inspired by our hometown hero, the forward-thinking astronomer Johannes Kepler, we produced Orbiter PPC Data Visualizations to offer you sweeping yet highly-detailed views…
Google’s New Answer to the Attribution Dilemma
Their latest power tool: Google Attribution “How do you know which of the many interactions you’ve had with a person across search, display, video, your…
SEMY Awards 2017: Whoop! wins Best Specialized SEA Tool
We’re happy to announce that we won Best Specialized SEA Tool at yesterday’s SEMY Awards Ceremony in Munich. For the third time in a row,…
Google Shopping & the Long Tail: An AdWords Script to Detect Your Budget Eaters
We love Google Shopping and Shopping Ads. We have gained a lot of experience with our customers. Because of that, we realized there is a…
The Hidden Feature of Custom Labels
Custom Labels are a great way to structure your Google Shopping campaigns. But there are also people who think that they're overrated. Kirk Williams (I'm…
Whoop! is nominated for the SEMY Award
Great news! Whoop! is nominated for the German SEMY Award 2017. The SEMY Award is one of the most important awards in digital marketing. It will be awarded…