New ABS filter options: How to make the most of sale price & price range
Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
Google Shopping
The Google Shopping Blog
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Revealed: Amazon’s auction power in Google Shopping for 3 key industries
What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
Enhanced ABS for your Shopping strategies – and more to come!
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
Google Shopping with limited budgets: Three tips for managing your account
Limited budgets are always a constraint for sustainable growth in a Google Ads campaign. They limit the number of auctions you can participate in and…
Black Friday Advertising – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
A deeper look at Smart Shopping campaigns
Smart Shopping campaigns are replaced by Performance Max campaigns in September 2022. To find out the difference between the two campaign types and what specifically…
Advanced Google Shopping Campaign Structures – Query Sculpting
This article was published back in 2019. In the wake of Performance Max - Google's new campaign type - we have been eagerly working on…
Smart Shopping placements: insights into a black box?
Attention: Smart Shopping campaigns are being sunset by Google. They are replaced by Performance Max campaigns in September 2022. To find out more about what…
SMX Munich recap: of benchmarks and seasonalities
On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
