Understand the challenges and strategies for ecommerce success in an AI-driven advertising world.
Gain unique expert insights and practical tips & tricks to drive profits with PMax and Demand Gen campaigns.
We're looking forward to meeting you in person and solving those tricky Google Ads puzzles together.
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With everyone talking about AI changing search behaviour and disrupting the the entire search ecosystem, it is easy to lose focus.
The headlines say Google Search is dead. But the numbers say otherwise. In this keynote, we unpack what’s really happening: Google’s Search business is growing, and transactional queries - those that really matter for ecommerce - remain largely untouched by LLMs like ChatGPT.
We’ll decode what this means for your ecommerce strategy. While LLMs struggle to drive traffic, Google made its AI ambitions clear: Performance Max, Demand Gen, and AI Max for Search are the future of paid discovery. We'll explore what each means in practice - and where your ad spend will actually move the needle.
This session equips ecommerce leaders with clarity on where to invest, what to ignore, and how to prepare for the next generation of search-driven growth.
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Google has finally expanded transparency and controls for Performance Max and Demand Gen. With access to search terms, channel performance, negative keywords, and placement exclusions, advertisers can now better guide their campaigns.
This masterclass is for those who want to steer - not just run - PMax and Demand Gen, using data for real business impact.
Bonus: expect exclusive insights from thousands of campaigns, including guidance on campaign structure and channel performance.
You’ll gain:
Besides joining our lecture and masterclass, make sure to swing by our cozy booth no. E-017 in hall 7.1.
There’s nothing we love more than a good old in-person chat, especially when it comes to turning challenges of Performance Max and Google Ads into ecommerce wins.
To make sure we get to chat without rushing, book an appointment by using the web form below.