Advanced PMax Channel Report
Google cracked open the black box — we built the dashboard to explore it.
This script
helps with:
Easier to understand
channel dynamics
Faster access to
key KPIs
See your data from new,
strategic angles
PMax channel data made digestible, by design
Google’s new Channel Performance report finally sheds light on how your PMax campaigns distribute across networks. While a great step forward, the metrics are limited, and making sense of it all takes more time than it should.
That’s where our script comes in. Drop in an export Sheet URL and instantly transform the raw data into a visual, easy-to-navigate dashboard. Get calculated KPIs, clear comparisons, and actionable views — no coding, no spreadsheet wizardry required.
A dashboard built for clarity
Say goodbye to messy spreadsheets and manual number crunching. Our script transforms your Channel Performance report into a clean, navigable dashboard — all within Google Sheets.
No macros, no complex templates — just drop in your export, and the sheet does the rest. You'll get calculated KPIs like ROAS, CPC, CPE, Val./ Conv. per channel. You can expect charts that actually help you spot what matters.
New angles
to guide your next move
See your PMax data from perspectives that go beyond the basics. Additional dashboards break down performance by Shopping vs Other channels and Feed-based vs Asset-based activity — letting you compare impact, efficiency, and strategy at a glance.
These views uncover trends that the default export buries. Whether you want to evaluate asset-heavy campaigns or spot how Shopping drives results versus Display or YouTube — it's all there, clean and ready to act on.
Pre-register for smarter PMax reporting
Our script is nearly ready to launch. Get on the list and be among the first to simplify your Channel Performance data.
We'll drop it straight in your inbox
when it goes live
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We’ll send the script your way as soon as it’s ready. Sit tight — insights are coming.
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How it works in practice
Access your “Channel Performance” report section
Go to your Google Ads UI, pick a specific PMax campaign and navigate to your “Channel Performance” report.
The new “Channel Performance” report from Google works on campaign level only. If you don't see the report yet, it might not be fully rolled out to you. Try again in a couple of weeks.
Important: The script works only for Google Ads account in English. You might need to switch your UI language to English and number formatting to US in advance.
Download the report as a Google Sheet
From your “Channel Performance”, scroll to your table view of the data and use the Download option. Download to a Google Sheet. You'll need its URL on the next step.
Use the date picker and make sure you selected the right time period you'd like to examine.
Run the script, using the Google Sheets URL
Go to Tools / Bulk Actions / Scripts and create a new script. Delete the existing code template so you start from scratch. Copy and paste the script code from this page in there.
Lastly, you'd need to change a line of code. Find the code for const SHEET_URL. Paste your Sheet URL, instead of the example one. That's it! You're ready to run it.
You'll find the output into the same Google Sheet you've shared with the script.