Monthly market pulse
November 2025 Google Ads Market Benchmarks:
Highlighting the biggest KPI shift in the market.
The biggest movers
Highlighting the biggest KPI shift in the market last month.
Metric | Value | Trend | Context |
|---|---|---|---|
Amazon Impr. Share | 42.24% | +47% | Massive growth in Nov (Temu dropped to 17%) |
Standard Shopping CPC | €0.34 | +17.2% | YoY increase vs €0.29 Nov 2024) |
PMax CTR | 1.47% | +20% | Reaching an all-time-high in November |
Black Friday recap: More squeeze, less juice
Spend: +31.4% YoY
CPC: + 23.6 YoY AOV: -6.6% YoY
Extra Insight: The most expensive time to advertise was mid-day. Early birds (researchers) and late birds (evening browsers) offered better value.
Industry watch
Q4 Ad Spend per industry (Median)
Sporting Goods: +4.29% Home & Garden: +0.92% Electronics: -1.97% DIY / Powertools: -8.07%