PMax Reporting is finally here
Google’s Performance Max just got a transparency upgrade, but how do you actually use it to your full advantage?
Unlock PMax’s new power tool
These aren’t just shiny new vanity features! They’re Google’s most powerful tools yet, when used the right way, that is. Mike shows you exactly how to make sense of Google’s updates so you can stop wasting budget and start steering PMax towards your ultimate business goals.
- Search Term data: Understand the difference between Search Term Insights and the Search Term Report, and gain clarity on how the new match type behaves.
- Channel transparency: Dive into the new Channel Performance report covering placements, types, and network-level insights, and learn how to interpret these metrics for smarter decisions.
- New control levers: Discover how to effectively use negative keywords, search themes, placement exclusions, asset exclusions, and device or demographic modifiers to steer your campaigns more powerful and effectively.
- Script & export hacks: Learn how to automate your analysis with scripts and exports, turning complex data into actionable insights without drowning in spreadsheets.
- Peak Season planning: Leverage these new features to plan and optimize for Black Friday 2025 and set your campaigns up for success during peak season 2025.
You can access the webinar presentation in our exclusive Knowledge Hub here.
Speakers
Mike
Ryan
Head of Ecommerce Insights
smec