The State of PMax 2025

3 years of Performance Max

This webinar is your chance to see what’s actually going on under the PMax hood in 2025. Mike Ryan, our Head of Ecommerce Insights, together with top paid marketing experts Navah Hopkins and Greg Finn, discuss key findings adoption, feature developments, and today’s most effective tactics. We’re talking hard data, sharp takes, and real strategies to help you stop guessing and start steering.

We unpack the good, the bad, and the “are you serious?” moments from PMax’s third year in action:

• Performance Data: What the latest data says about PMax adoption, cost share, and its role vs. Shopping and Search
• Feature Watch: How PMax has evolved with new reporting and control options that address early concerns
• Asset & Setup Tips: How to improve traffic quality in PMax using negative keywords, placement exclusions, and brand exclusions
• Campaign Trends: How PMax impacts DSA and what’s next with emerging formats like Search Max
• Expert Predictions: Why “PMaxification” is more than a trend—and what it means for the future of digital advertising

The presented screens during the webinar are available in our “State of PMax campaigns” report.

Speakers

Mike
Ryan

Head of Ecommerce Insights
smec

Navah
Hopkins

Brand Evangelist
Optmyzr

Greg
Finn

Head of Performance & Innovation
Cypress North