Google AI Max & the future of Search Ads
A conversation with Google’s Ginny Marvin.
Google answers YOUR AI Max questions
Mike bringed his own data to the table - including insights showing a median of 64% of impressions generated by keywordless matching. Ginny Marvin provided the official view from inside Google.
- AI Max vs. PMax—The cannibalization risk: Are they complementary, or are you just bidding against yourself? We get the official answer on how these giants coexist.
- Is DSA dead?: Keywordless matching is here. We ask if it’s technically superior to Dynamic Search or just a forced upgrade.
- The Broad Match standoff: A nightmare for Exact Match loyalists? We address the fear of losing relevance to low-intent queries head-on.
- The “Synthetic Keyword” mystery: Reporting is better, but key features are missing. We push for the roadmap on full transparency.
- The logic of control levers: Why are controls split between Campaign and Ad Group? We investigate if this is a bug or a feature.
- Text customization or ACA 2.0?: Advertisers have been burned by automation before. We ask: Why should you trust the tech this time?
You can access the webinar presentation in our exclusive Knowledge Hub here.
Speakers
Mike
Ryan
Head of Ecommerce Insights
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