Google’s new AI campaign tech
A closer look at AI Max, Demand Gen, and PMax
Your guide to Google’s “Power Pack”
This exclusive session will equip you with all the clarity you need to be prepared for the next generation of search-driven growth.
You’ll learn all about:
- Google’s “Power Pack” Strategy: What it is and why Google is pursuing this new approach to paid discovery.
- AI search tech: What these campaigns truly have to do with AI Overviews and AI Mode.
- Early AI Max Data: The latest on its efficacy, including risks and how to mitigate them.
- Demand Gen Reporting: A clear guide to measurement and reporting options.
- Navigating Legacy Campaigns: What is the future of your legacy campaign types in a world of AI-driven search?
You can access the webinar presentation in our exclusive Knowledge Hub here.
Speakers
Mike
Ryan
Head of Ecommerce Insights
smec