Webinar
Everything about Google’s new AI campaign tech
In 2025, we welcomed PPC whizz Chris Scharmueller to the Growing Ecommerce family – doubling our firepower and freshening our take. Now, Mike Ryan and Chris dig into the real pain points and opportunities facing online retailers today.
They’re joined by industry leaders in ecommerce, digital marketing, and data science to share fresh trends, practical tactics, and cautionary tales. Ready to see what’s really working (and what’s overhyped)? Tune in to solve tomorrow’s challenges with insights you can put into action today.
Listen to our podcast on:
Google vs. Amazon vs. TikTok vs. Meta: Welcome to the AI Ad WarsIn this week’s show, Mike Ryan and Chris Scharmueller dive headfirst into the "PMAXification" of the advertising landscape, a term Mike coined to describe how platforms from Google to TikTok are rushing to automate your ad spend. But just as we thought the black box was here to stay, Google is making a surprising U-turn, opening up more…
Is AI Shattering Google’s Fortress? Plus: Inside Amazon’s Risky Ads TestIs AI a wolf in sheep’s clothing for Google's empire? Mike Ryan and Christian Scharmueller are back to spill the tea on the biggest players in ecommerce! This week they're dissecting Google's "fortress" of a business and Meta's uncanny ability to sell us things we didn't even know we needed. Our hosts will also dive into the mysterious…
Google Marketing Live Recap: AI Overviews, PMax reporting, AI Max, and moreGoogle is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing…
Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into Why Temu suddenly killed all ads in the US, and what happened nextSigns that Temu's ad spend shifted to EuropeOpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI…
Will AI Break Google Search? Plus: Tariff Shocks & the Rise of Zero-ClickGoogle’s turning into an answer engine—so why does it feel like the internet’s disappearing beneath it? In this episode of Growing Ecommerce, Mike and Chris tackle the search shake-up and what it means for everyone from advertisers to publishers: • AI Overviews (AIO) could kill clicks — We break down how Google’s zero-click model…
Instagram's Fake AI Influencers? Plus: A CSAM Scandal Rocks Google & Zuckerberg’s Moderation CutsWho’s real anymore? In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world: • Instagram is testing AI-generated user profiles — Are we entering a world of fake influencers, and what does it mean for ad targeting? • Zuckerberg pulls back…
2025 State of PMax Report, plus: Zuckerberg shrugs ads, Amazon shares its ad stackDigital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack: Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse?Plus details from our comprehensive new PMax…
New co-host, same chaos: Amazon Haul, Nike's DTC regrets, Perplexity AI Shopping, and moreBig changes on Growing Ecommerce! Chris Scharmueller joins Mike Ryan for a fresh, unscripted take on the latest in online retail. In this episode: Amazon vs. Temu: What Amazon’s “Haul” launch says about their playbook and profit risksPerplexity AI: Can it challenge Google by fusing search and shopping?Nike’s…
