Events & Konferenzen

With marketing budgets under pressure, every euro has to prove what it returns.

Google’s ad ecosystem is shifting fast. Promo Mode (beta) already changes how early adopters bid and scale Q4 budgets. PMax now supports audience and demographic exclusions. AI Max is next — prepare now for the edge later. Get the full plan – before Black Friday hits: A 45-minute tactical session on winning Q4 2026.

Google’s universal cart is already rolling out in the US alongside new AI-native ad formats and product feed specifications. Learn how UCP works and what it means for your Merchant Center, your PMax and AI Max campaigns, and the teams responsible for both. Get ahead of it – before your competitors do.