Events & Konferenzen

Google’s universal cart is already rolling out in the US alongside new AI-native ad formats and product feed specifications.

Paying more to be seen less? You’re not imagining it. Across the ecommerce campaigns we track, CPCs are up while impressions are down — a double-squeeze rewriting the rules of Google Ads in 2026. Watch smec’s Mike Ryan, Head of Ecommerce Insights, as he breaks down the defining storylines of the year so far.

The launch of Google’s AI Max for Search has raised more questions than answers. Is this just a rebrand of Performance Max for Search? Is Dynamic Search (DSA) officially dead? And most crucially: Do you really need yet another automated campaign type competing for the same impressions? Get clarity directly from the source.