By popular demand, Mike Ryan turned one of this year’s best OMR and IRX masterclasses into an insightful webinar.
Explore the untapped potential of Google’s Auction Insights, where you’ll learn advanced strategies for competitive analysis, custom metrics calculation, and innovative applications to outsmart your competition and dominate your market.
From global market dynamics to the latest in AI and consumer behavior, this playbook is a must for CMOs who aim to lead and succeed in 2024 ecommerce. We cover channels, demographics & behavior, analytics, martech, and tactics.