UCP changes everything.
Are your campaigns ready?
Google is rewiring how products are discovered, evaluated, and purchased across Search, AI Mode, and Gemini. We are giving you the playbook to get ahead of it.
Register now
Your catalog is already being evaluated by AI.
Most of it is failing.
Google’s Universal Commerce Protocol is live. AI agents across Search, Gemini, and AI Mode are already streamlining product discovery and offering seamless new cart and checkout experiences.
This isn’t a future scenario. Google’s universal cart is already rolling out in the US alongside new AI-native ad formats and product feed specifications.
The brands positioned to win aren't the ones with the biggest budgets. They’re the ones who understood the shift early.
Most haven’t yet.
Get ahead of it – before your competitors do.
Got a question Mike should answer live? The session ends with an Q&A. Bring your most specific UCP, feed, or campaign questions. The session ends with a live Q&A.
Join Mike Ryan, Head of Ecommerce Insights at smec, for a one-hour technical briefing on Google’s UCP.
Learn how UCP works and what it means for your Merchant Center, your PMax and AI Max campaigns, and the teams responsible for both.
In one hour, you'll leave with:
What UCP actually is and why it changes everything: Why it succeeds where past efforts failed, how the transaction layer is shifting, and what it means for your data, margins, and customer ownership.
What needs to change in your Merchant Center: The exact attributes, configurations, and flags that determine whether AI agents include or skip your products.
How paid formats are evolving in AI Mode: Conversational discovery ads, AI Max for Shopping, Direct Offers, and how to position your campaigns for agentic intent.
Who owns what: A clear split between ecommerce/dev and paid search responsibilities – so nothing falls through the gap.
A prioritised action plan: What to fix now, what to test next, and what to prepare for as agentic commerce scales beyond Google’s own surfaces.
Got a question Mike should answer live? The session ends with an Q&A. Bring your most specific UCP, feed, or campaign questions. The session ends with a live Q&A.