Advanced Auction Insights

Unlocking the power of Google’s Auction Insights

“Keep your friends close, and your enemies closer.” With Google’s Auction Insights, you can do both. Although Auction Insights are not new, hardly anyone uses their full power.

Mike Ryan, Head of Ecommerce Insights, shared theoretical frameworks for competition, then backed those up with real applications across a variety of use cases. From category competitors to business model competitors, from campaign type to time and device dimensions, learn the incredibly useful data that is hiding right under your nose.

This webinar covers:

• how to think about Auction Insights, including definitions and frameworks to better understand competition
• how to calculate custom metrics like Competitor Power
• reporting options & combinations that are rarely used
• visualization techniques to tell stories with Auction Insights data
• how Auction Insights data correlates with performance data
• 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: co-marketing, DTC vs. retail coverage, multi-CSS, and drive-to-marketplace

You can access the webinar presentation in our exclusive Knowledge Hub here.

Speakers

Mike
Ryan

Head of Ecommerce Insights
smec