The 2026 Q4 Playbook: Scale Google Ads through the Holiday Peak
Conversion lag hits retailers for 4–6 weeks before Black Friday. Most call it weak demand. It isn’t. Get the plan to close the gap, and enter peak season already scaled.
Get the full plan – before Black Friday hits.
Join Mike Ryan, Head of Ecommerce Insights at smec, for a 45-minute tactical session on winning Q4 2026 – using Google’s new Promo Mode (currently in beta), preparing for AI Max, and bridging the conversion lag before Black Friday with Demand Gen and remarketing.
Mike covers:
- Managing the conversion lag: How to layer Demand Gen with remarketing during the weeks before Black Friday, so shoppers already know your brand when they’re ready to buy.
- Promo Mode (Beta) vs. Seasonality Adjustments: What each Google tool does, when to use it, and how it affects your Q4 budget and bidding.
- Smart audience controls: How to use customer exclusions, New Customer Only bidding, and high-value customer bidding in PMax – so your budget goes toward new results, not repeat traffic.
You can access the webinar presentation in our exclusive Knowledge Hub here.
Speakers
Mike
Ryan
Head of Ecommerce Insights
smec