Our software provides extra controls by feeding the Google algorithm with superior data inputs that allow you to align your campaigns with your business goals.
Increase conversions beyond your top-sellers with predictive AI that uncovers high-potential products Google overlooks due to lack of historical performance data.
Say goodbye to guesswork and shine a light into the Google black box with actionable insights that go beyond Google's basic reports that leave you blindfolded.
You set the strategy, the Campaign Orchestrator handles the rest.
Seamlessly integrate all your relevant data, from profit margins to inventory levels, to create a truly smart campaign setup. Supported integrations include:
Why it matters?
Integrating business-critical data is how you take back control of your PMax campaigns and align them with your true business goals - whether that’s pushing high-margin items or seasonal products.
Most scoring models are stuck looking in the rearview mirror, blind of the potential of new products or those with little or no historical performance data.
SmartScoreAI fixes that. It uses predictive AI to determine the true potential of every item in your catalog, giving your hidden gems a fair shot at the spotlight. Fully customizable to your unique requirements and goals.
Why it matters?
SmartScoreAI increases visibility and conversions for underexposed products, driving incremental sales beyond your top-sellers.
Combine different attributes from all your data sources to build multi-dimensional product segments that match your strategic goals. Then, assign these to your campaigns.
The best part? Products shift between segments automatically as new data rolls in - keeping your campaigns always up to date.
Why it matters?
Use Dynamic Segments to create a goal-driven PMax campaign setup. For example, combine SmartScoreAI with margins to push high-potential profit drivers, or blend stock levels with price competitiveness to sell-off inventory that needs to move.
Know exactly where your next ad dollar works hardest. AI-powered recommenda-
tions help you find the ideal tROAS and shift budget from underperforming to top PMax campaigns for maximum global ROI, not just individual wins.
Our AI supports, but never on autopilot - you maintain full control over every change it suggests.
Why it matters?
Unlike Google’s single-campaign view, we optimize your entire setup holistically across PMax & Standard Shopping to drive the biggest impact on your business goals.
Free yourself from manual tasks. Our Campaign Orchestrator automates everything from adapting to data changes and re-segmenting products to applying the best tROAS and budget daily.
It even syncs your assets automatically, so you can finally focus on scaling your business.
Why it matters?
Effortlessly handle large product catalogs, remove repetitive & error-prone tasks and save time to focus on more strategic tasks.
Break open the Google black box and see what standard reports don’t show.
Track spend and conversions across channels, analyze brand vs. non-brand traffic and identify assets that need a fix.
Plus, check if you are priced above or below the market and how it impacts your conversion rates.
Why it matters?
Gain complete transparency into your Google campaign performance with detailed insights that enable quick, impactful campaign enhancements.
Segment products first, pick campaigns later. Switch between PMax and Shopping without tedious account rebuilds. Your structure stays, as your strategy evolves.
Set the rules and let automation move products across campaigns, saving you hours of error-prone manual work, while eliminating costly double-serving.
No more guessing which campaign needs more budget. Our AI shifts your spend between PMax and Shopping to maximize your total account performance.
Explore how simple it is to align your campaigns with your true business goals.
We don't just give you the controls. We give you the strategic guidance to win.
We connect your business data to fuel smarter campaigns.
We help translate your goals into campaigns built for success.
We show you how to get maximum impact from our tool.
Regular calls to translate insights into impactful optimizations.
Proactive health checks to keep your campaigns on track.
Direct line to Google as a Premier Partner for fast resolutions.
We leverage 18+ years of insights from top online retailers to refine your strategy.
Collaboratively design A/B tests to uncover new growth opportunities.
Together we craft paid ad strategies beyond PMax tailored to your business goals.
1.
Kick-off call to better understand
your goals.
2. Free account-audit incl. personalised product demo.
3. Bespoke proposal detailing the launch strategy.
The Campaign Orchestrator is a platform that sits between your business data and your Google campaigns. It serves as your strategic control layer, allowing you to steer your Google Ads with absolute precision. Here's the flow:
1. Data Integration: Connect all business-relevant data sources, including your Google Ads account, Merchant Center, product feed, and any first-party data (margins, CLV, inventory levels, etc.) that are crucial to you.
2. Intelligent Product Segmentation (Dynamic Segments + SmartScoreAI):
Using Dynamic Segments, combine attributes from all data sources to create highly relevant product groups aligned with your business goals. For example, you can link inventory levels with market price data to efficiently sell off remaining stock, or bundle products with high margins for maximum profitability. To ensure that new products or items with limited performance history at Google gain visibility, SmartScoreAI predicts the potential of each SKU. This score flows directly into your dynamic segments.
3. Smart Campaign Assignment: Assign your segments to optimal campaigns, with the flexibility to shift segments freely between Performance Max and Standard Shopping. The smec Campaign Orchestrator additionally ensures dynamic campaign synchronization. Through continuous data analysis, products are reassessed in real-time and automatically assigned to the strategically most suitable campaign, ensuring your setup remains synchronized with your business goals without manual effort.
4. Holistic Campaign Optimization: Rather than viewing each campaign in isolation, the smec Campaign Orchestrator optimizes your entire account (PMax + Standard Shopping).
AI-powered recommendations identify where your next advertising dollar will achieve the highest marginal return. The system suggests ideal tROAS targets and dynamically shifts budgets to where they create the greatest business success. You maintain full control and manually approve each recommendation.
5. Powerful Automation: Now the Campaign Orchestrator takes over operational routine. It responds daily to new data, executes product switches between segments and campaigns, and adjusts tROAS and budget settings. Even asset synchronization occurs automatically, ensuring your creative assets (images, texts, videos) always match exactly the current focus of your segments.
You maintain full control - our AI suggests, you decide what to apply.
6. Transparent Reporting: In the final step, the Campaign Orchestrator closes the optimization loop through comprehensive insights that go far beyond Google's standard metrics. From price competitiveness to channel distribution to automated detection of spam placements, these modules return data sovereignty to the marketer. The insights serve as direct input for renewed data integration and segmentation, creating a highly efficient, closed loop for sustained, incremental growth.
SmartScoreAI is our predictive AI system that assigns every product a score from 1-100 daily, representing its potential to achieve your business goals.
The problem it solves: Google's algorithm favors products with vast conversion history. New products or long-tail items without data get ignored - these "zombies" can represent 40-60% of a typical catalog. The result? You end up spending almost all your budget on top sellers, missing revenue opportunities from your other products.
How SmartScoreAI fixes it: Instead of waiting for products to accumulate clicks and conversions, SmartScoreAI analyzes similar items in your inventory. The tool predicts product success before Google's algorithm does. New or overlooked products get immediate attention, generating extra revenue beyond your bestsellers.
Over 80% of our clients use SmartScoreAI as their primary segmentation driver. The result: incremental revenue from products that would otherwise sit invisible.
The Campaign Orchestrator can integrate Google Ads performance data, the Google Merchant Center feed and virtually any business data relevant to campaign steering:
Standard integrations (automatic):
Google Ads performance data
Google Merchant Center feed (including price competitiveness)
Google Analytics 4
Microsoft Advertising
Custom first-party data:
Profit margins / contribution margins
Stock levels and inventory status
Return rates by product
Customer lifetime value (CLV)
Seasonality flags
Warehouse/fulfillment priority
Any custom attribute you track
Data syncs daily by default and our onboarding team handles the technical integration - you just need to provide access.
Not at all. The Campaign Orchestrator integrates with your existing campaign setup. You build on what you already have and continuously improve your performance. Our Customer Success Team supports you throughout to help you get the best results.
The smec Campaign Orchestrator sits on top of Google Ads and gives you strategic control over which products get promoted. AI supports your decisions with data and recommendations, but you always have the final say.
How you maintain full control:
Dynamic Segments: You define how products are grouped and prioritized which helps you steer Google’s algorithm towards strategically important products. SmartScoreAI enriches this by analyzing similar products in your inventory, giving new or underperforming items the performance data they need to compete (neighborhood effect).
tROAS and Budget: All AI recommendations for target ROAS and budget allocation require your approval. The AI delivers insights, you make the decision. However, many customers choose "Auto-Apply" mode, where the AI implements recommendations automatically within guardrails you define.
Transparency through Insights: Control comes from knowledge. smec provides detailed reporting at product, segment, and campaign levels. You see exactly what's driving performance - going deeper than standard platform metrics.
The Campaign Orchestrator is built for advertisers who want AI as an enhancement to their strategy, not a replacement. You stay in control.
Google's budget & tROAS optimization has two fundamental limitations:
1. Single-campaign view: Google optimizes each campaign in isolation. If Campaign A could deliver better returns with more budget, Google won't automatically shift budget from Campaign B.
2. No business context: Google knows revenue but not margin, stock levels, or strategic priorities. A product with 10% margin and a product with 50% margin look identical to Google.
smec's approach:
- Optimizes across your entire campaign portfolio, directing budget where it delivers the greatest global impact
- Reacts to segment shifts — when products move between Dynamic Segments, the AI adjusts recommendations accordingly
- Responds to market dynamics like seasonality, not just historical patterns
- Predicts channel-split impact (shopping vs. non-shopping) and how it affects your performance
- Trained on event logs from thousands of successful campaigns — our AI learns from a broad dataset, not just your account
The result: your campaigns reflect your business goals, not just Google's efficiency metrics.
Google's standard reports give you overall numbers but leave you blind to what's actually driving performance. We provide the missing details:
Channel Distribution: See how your performance breaks down across Shopping, Search, Video, Display, and other channels. Understand channel distribution within PMax to control budgets and tROAS targets more precisely.
Brand vs. Non-Brand Traffic: Our Search Terms insights separate branded from non-branded queries, so you can measure true incremental performance (not brand cannibalization).
Placement Insights (Brand Safety & Efficiency): Automatically identify high-risk and spam placements wasting budget or harming your brand. Audit geographical relevance and exclude toxic websites to protect your budget and brand.
Asset & Asset Group Insights: Get reliable metrics for your texts, images, and videos. Identify which ad formats need improvement and optimize your creative setup based on data.
Landing Page Performance: See which product and category pages actually convert. Identify your best-performing pages and find underperformers to optimize.
Price Competitiveness: Understand how your pricing affects performance. See which products are priced below, at, or above market and how this impacts click-through and conversion rates.
Product & Segment Insights: Granular data at product, product group, and segment level (Dynamic Segments). Make strategic assortment decisions and identify hidden opportunities beyond standard metrics.
Cross-Platform Insights (Google & Microsoft Ads): Aggregated performance view across Google and Microsoft Ads. Analyze products, segments, and categories cross-channel to deploy budgets where they deliver the highest impact.
From channel splits to placement details to price competitiveness information — you get the transparency Google doesn't provide.
When you purchase smec’s Campaign Orchestrator, you get the technology plus full onboarding and Google Premier Partner support to help your team succeed.We know that technology only works when it's properly implemented. That's why we actively support in-house teams in adopting modern, AI-driven workflows.
Our service model is divided into three central pillars:
Complete Onboarding: We handle data integration, help you set up your optimal campaign structure, and train your team on the platform.
Regular Sparring: Through ongoing check-ins and proactive monitoring, we provide data-driven recommendations to continuously optimize your performance.
Priority Support: As a Google Premier Partner, we offer direct communication channels and fast escalation for technical issues.
If you lack internal resources or prefer not to operate the tool yourself, our agency services are built for ecommerce companies who want to outsource Google Ads management entirely. We provide full-funnel strategies including Meta Ads and Programmatic Advertising. More information can be found here.
The smec Campaign Orchestrator supports multi-market and multi-language campaigns.
Many of our 360+ customers operate in multiple international markets and our team has extensive experience with cross-border dynamics.
Our goal is to create a pricing model that is precisely tailored to your account size and growth needs. Pricing consists of two essential components:
Monthly Software Fee: This covers access to the enterprise platform, continuous development of AI models, and personal support from our experts.
Variable Component: A flexible portion based on the level of managed ad spend. This ensures costs always maintain a fair relationship to usage and generated value.
Why investing in a premium tool pays off: The smec Campaign Orchestrator is not a tool for point automation but an enterprise solution for online retailers who won't compromise on robustness, security, and scalability. The smec Campaign Orchestrator is ideal for retailers seeking holistic optimization of their workflows – from data integration through AI-based campaign optimization to cross-platform reporting.
If you want not just to automate but to regain maximum control over your business KPIs, smec Campaign Orchestrator offers the necessary technological depth to scale PPC sustainably and profitably.
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