Our software provides extra controls by feeding the PMax algorithm with superior data inputs that allow you to align your PMax campaigns with your business goals.
Increase conversions beyond your top-sellers with predictive AI that uncovers high-potential products PMax overlooks due to lack of historical performance data.
Say goodbye to guesswork and shine a light into the PMax black box with actionable insights that go beyond Google's basic reports that leave you blindfolded.
You set the strategy, the Campaign Orchestrator handles the rest.
Seamlessly integrate all your relevant data, from profit margins to inventory levels, to create a truly smart campaign setup. Supported integrations include:
Why it matters?
Integrating business-critical data is how you take back control of your PMax campaigns and align them with your true business goals - whether that’s pushing high-margin items or seasonal products.
Most scoring models are stuck looking in the rearview mirror, blind of the potential of new products or those with little or no historical performance data.
SmartScoreAI fixes that. It uses predictive AI to determine the true potential of every item in your catalog, giving your hidden gems a fair shot at the spotlight.
Why it matters?
SmartScoreAI increases visibility and conversions for underexposed products, driving incremental sales beyond your top-sellers. So effective, 80% of our clients rely on it for product segmentation.
Combine different attributes from all your data sources to build multi-dimensional product segments that match your strategic goals. Then, assign these to your campaigns.
The best part? Products shift between segments automatically as new data rolls in - keeping your campaigns always up to date.
Why it matters?
Use Dynamic Segments to create a goal-driven PMax campaign setup. For example, combine SmartScoreAI with margins to push high-potential profit drivers, or blend stock levels with conversion rates to sell-off inventory that needs to move.
Know exactly where your next ad dollar works hardest. AI-powered recommenda-
tions help you find the ideal tROAS and shift budget from underperforming to top PMax campaigns for maximum global ROI, not just individual wins.
Our AI supports, but never on autopilot - you maintain full control over every change it suggests.
Why it matters?
Unlike Google’s single-campaign view, we optimize your entire setup holistically to drive the biggest impact on your business goals.
Free yourself from manual tasks. Our Campaign Orchestrator automates everything from adapting to data changes and re-segmenting products to applying the best tROAS and budget daily.
It even syncs your assets automatically, so you can finally focus on scaling your business.
Why it matters?
Effortlessly handle large product catalogs, remove repetitive & error-prone tasks and save time to focus on more strategic tasks.
Break open the PMax black box and see what standard reports don’t show.
Track spend and conversions across channels, analyze brand vs. non-brand traffic and identify assets that need a fix.
Plus, you’ll find your Google and Microsoft Ads data in one place, so you can skip the data crunching.
Why it matters?
Gain complete transparency into your PMax campaign performance with detailed insights that enable quick, impactful campaign enhancements.
Explore how simple it is to align PMax with your true business goals.
We don't just give you the controls. We give you the strategic guidance to win.
We connect your business data to fuel smarter campaigns.
We help translate your goals into campaigns built for success.
We show you how to get maximum impact from our tool.
Regular calls to translate insights into impactful optimizations.
Proactive health checks to keep your campaigns on track.
Direct line to Google as a Premier Partner for fast resolutions.
We leverage 18+ years of insights from top online retailers to refine your strategy.
Collaboratively design A/B tests to uncover new growth opportunities.
Together we craft paid ad strategies beyond PMax tailored to your business goals.
1.
Kick-off call to better understand
your goals.
2. Free account-audit incl. custom-tailored strategy plan.
3. Bespoke proposal detailing the launch strategy.