Checklist Holiday Season 2024: Actionable tricks to drive profits this Peak Season
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Take control of PMax and
drive real business results

Don’t just throw ads out there. Make sure they are precisely aligned with your business goals. Our software puts you in charge to do just that.

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Trusted by more than 360 leading ecommerce brands

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Struggling with PMax issues?
We’ve got the fix.

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Lack of
granular
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Our software provides extra controls by feeding the PMax algorithm with superior data inputs that allow you to fine-tune and sync your PMax campaigns with your goals for maximum impact.

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Missing
out on
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Increase the number of conversions beyond your top-sellers with our predictive AI-model that solves the data-scarcity problem of your longtail products for smarter budget allocation.

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Knowing
what
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Say goodbye to guesswork with data science-backed testing frameworks and real-time monitoring dashboards that enable you to professionally test new advertising strategies.

THG’s stunning revenue growth!

+39%

revenue for
LOOKFANTASTIC

+522%

revenue for
Myprotein

+42%

revenue for
CultBeauty

Read the full story and start your growth journey.

Download
full case study

Performance Max campaigns that work
harder for your business

Goal-oriented
strategies made easy

  • Your goals are the compass in our software, steering your advertising strategy to ensure that it's truly targeted.
  • Ignite your strategy by defining your overall goal, whether it's a specific ROAS target you want to achieve or something more sophisticated.
  • Drill down and define more granular, product-specific goals based on brand, price, custom labels and more.

Better results through smart product segmentation

  • Segment like a pro with our multi-dimensional model that allows you to integrate business-relevant data from 1st, 2nd and 3rd parties.
  • Dynamic scoring lets you flexibly weight your data inputs, giving you full control to ensure your segmentation aligns with your goals.
  • The best part? With our predictive AI-model, you easily overcome the data scarcity problem of your longtail products, giving every product the spotlight it deserves. And not just your best-sellers.

Campaigns in sync
with your objectives

  • Sit back and watch as our software automatically turns your objectives and segmented products into optimised PMax campaigns.
  • Stay in control by applying the recommended campaign setup with one click, tweaking it if you like, or even having it reviewed by our experts.
  • Our system auto-adjusts to data changes, dynamically applies the best target ROAS, smartly assigns products to optimal campaigns, and updates them 24/7, all without manual input.

Comprehensive insights
at your fingertips

  • Go beyond standard reports and get the full picture of your PMax campaigns with insights tailored to the needs of online retailers.
  • Dive deep into product performance insights to understand how specific product categories are performing.
  • Understand what works and make smart decisions using our real-time experiment tracking dashboards.

Hear
what our
clients
say

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Cal Salvaggio

Global Head of Paid Media, THG
LOOKFANTASTIC
“smec’s multi-dimensional product segmentation has made a big impact on LOOKFANTASTIC’s campaigns, smartly aligning them with our critical business goals for improved marketing efficiency. This strategy has sharpened our focus, leading to real gains in operations and sales. We really appreciate the partnership with smec and are excited about what’s ahead.”
Read the case study
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Tomas Obal

Ecommerce Leader Austria
Decathlon
“smec helped us to implement new approaches and switch to new types of campaigns. Most valuable for us is structuring campaigns based on performances and taking into account different business attributes of products.”
Read the case study
Guillaume Richard photo Guillaume Richard photo

Guillaume Richard

Co-Founder & COO
Hardloop
“With smec we are able to perfectly manage our ROAS, turnover, and profit margin. smec is a bit like AI: if you give them little or no input, the result is already better than what you would achieve alone. However, if you feed the machine with data, provide a clear strategy and define your goals precisely, then it becomes impressive.”
Axel ter Jung photo Axel ter Jung photo

Axel ter Jung

Director E-Business International
SSI Schäfer Shop GmbH
“Google’s introduction of PMax made it necessary for us to react very quickly to the change in performance and to take measures to retain as much control as possible. Our collaboration with smec has helped us to achieve exactly that. This is reflected in stable ROAS values and a significantly improved contribution margin after ad spend.”
Matthew Strelitz photo Matthew Strelitz photo

Matthew Strelitz

Director of Performance Marketing
Miami Heat
“With the combination of smec’s proprietary tools and Google Ads expertise, they’ve helped us elevate the impact Google has on our bottom line. Leaning into automation whilst preserving granularity and control has been critical to driving incrementality and profitability for our ecommerce business.”
Read the case study

Matthew Buckley

Head of Acquisition
Buy It Direct
The profitability of our PPC initiatives shows a sustained upward trajectory and our target KPIs are consistently tracking very close to the objective. We look forward to integrating even more business data into the bidding models in the future.
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OMR Reviews: smec is Top rated SEA software Q3/2024

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Talk to one of
our ecommerce
experts and
get your
personalised
offer!
You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand
your goals.

2. Free account-audit incl. custom-tailored strategy plan.

3. Bespoke proposal detailing the launch strategy.

550M

professionally
managed ad spend

5bn

annual revenue
generated for clients

360+

ecommerce
clients

49

countries
we’re active in

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

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