By using the default setup, which doesn’t take into account data such as stock levels, product life cycles or margins, you’re treating all your products the same. Consequence? Campaigns aren’t aligned with your business objectives. You’re also missing out on relevant insights to improve performance, differentiate and outperform your competitors.
Our data shows that 80% of the campaign budget goes to 0.5% of the products. By relying on top sellers and neglecting your long-tail products, you overlook potential revenue opportunities, create a negative impact on your incremental revenue and can have problems scaling your business.
With PMax the days of adjusting bids on SKU level are gone. You’ve no control over which products will be pushed, by how much, and via which channel. Your only lever to control bids is the ROAS target. The consequence? Default PMax campaigns aren’t pushing the products that are most relevant for your business.
Take advantage of our expertise in optimizing GA-setups for online retailers and improve your tracking capabilities. Our certified experts will prepare you for the end of Universal Analytics.
Analyze competitors, monitor market prices, and strategically allocate your budget to products that are highly competitive. Stop spending money on items that don’t sell.
Go beyond standard reports: Track your KPIs across ad channels, dive deeper to detect hidden potentials and derive concrete actions to optimise your advertising strategy.
Technology is in our DNA. We combine proprietary AI technology with the expertise of 115 performance marketing specialists to drive top- and bottom-line results from PMax campaigns.
By working with over 360 online retailers from a variety of industries, we quickly gather unique data insights and best practices to give you a competitive edge.
We don’t believe in a one-size-fits-all approach. That’s why we create a campaign setup that is truly based on your needs and business objectives.
1. Kick-off call to better understand your challenges & business objectives.
2. Detailed solution playbook presentation including a custom-tailored strategy plan.
including a proposal on how to