Enhanced Performance Max campaigns start with smec

Generate more conversions and value using smart automation
and customised campaign structuring.

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Trusted by more than 480 leading ecommerce brands

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What you should know about Performance Max

Performance Max is a unified buying service to all Google Ads inventory, automating bids, budget allocation, placements and creatives. It covers multiple channels and formats and will replace Smart Shopping Campaigns by September 2022.

Yet, PMax is a very closed system, which decreases your control and flexibility to steer campaigns towards business objectives.

With Enhanced Performance Max, you inform and guide Google’s algorithm with strong strategies and relevant data.

This is what success-driven marketers
love about our approach

Intelligent
inventory segmentation

Products are segmented using your inventory data or smec’s Competition and Basket Insights to reflect the unique characteristics of each item.

Customisable
campaign structure

Your campaigns are generated automatically based on defined criteria selected in our flexible UI — with little to
no manual effort.

Automated
product allocation

Items are moved into the correct campaigns on a daily basis according to your rules and KPIs. Like this, your campaigns are up-to-date 24/7.

How we steer your Performance Max campaigns towards success

Utilising our intelligence platform, we supply, enrich, and assess data relevant for segmentation.

We decide together with you on specific data points to use for campaign segmentation. For example, it could be based on buyer behaviour, competitiveness, or any other data – depending on your unique business requirements.

We connect Performance Max campaigns with off-feed, off-channel data, i.e. stock levels and gross margin, to guide Google’s bidding and enable goal-oriented campaigns.

With us you can run both regular Shopping and Performance Max campaigns in parallel during the transition period to find out what works for you.

Our algorithm allocates products automatically to the right campaigns on a daily basis to free up your resources and ensure that campaign goals are met.

100%
future-proof
+60%
value / click

Our approach to your success

Developing highly accurate structures for your campaigns without tedious manual work

Ensuring a smooth transition to the new campaign type, plus an extensive partnership to maximise your resources

Linking your business data with your campaign data and tailoring campaign setups to your needs

Success stories that speak for themselves.
Let’s write yours together.

Powerful alone. But even better together.

Start enhancing your
Performance Max campaigns

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Talk to one of
our ecommerce
experts and get your
personalised offer!
You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand your challenges & business objectives.

2. Professional account analysis & strategy plan custom-tailored to your needs.

3. Personalised offer including a proposal on how to
get started.

Great, you took
the first step to grow!

Your demo request has been submitted.
Our ecommerce expert, Laura, will reach out to you shortly!