Control Performance Max: Make every item
a top seller

Be in the driver’s seat of your revenue growth. Use our AI solution for PMax to create campaigns that are in line with your business objectives.

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Trusted by more than 360 leading ecommerce brands

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client Allbeauty logo

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Are you affected by these common PMax challenges?

By using the default setup, which doesn’t take into account data such as stock levels, product life cycles or margins, you’re treating all your products the same. Consequence? Campaigns aren’t aligned with your business objectives. You’re also missing out on relevant insights to improve performance, differentiate and outperform your competitors.

Our data shows that 80% of the campaign budget goes to 0.5% of the products. By relying on top sellers and neglecting your long-tail products, you overlook potential revenue opportunities, create a negative impact on your incremental revenue and can have problems scaling your business.

With PMax the days of adjusting bids on SKU level are gone. You’ve no control over which products will be pushed, by how much, and via which channel. Your only lever to control bids is the ROAS target. The consequence? Default PMax campaigns aren’t pushing the products that are most relevant for your business.

A perfect assist with Miami HEAT

+55%

more conversions
overall

+70%

more revenue
from PMax

+29%

stronger ROAS
overall

Read the full story and start your growth journey.

Download
full case study

Shed a light on the PMax black box and
outshine your competition

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Turn your data
into actions

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  • Provide PMax with critical data at the SKU level. Our AI-based inventory scoring model enhances your products with marketing, performance and product data.
  • Optimise the predictive model with historical data and information on similar products, especially the long-tail. Use the calculated score to gain insight into conversion potential to improve your PMax campaigns.
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Create campaigns that deliver a healthy revenue mix

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  • Based on the calculated score each product is assigned to the right campaign with a ROAS target in line with your objectives.
  • Drive revenue growth by strategically prioritizing long-tail products with strong conversion rates.
  • This way you ensure that you're not overspending on top sellers and that you're generating revenue from as many products as possible.
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Give every product the spotlight it deserves

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  • Our algorithm recalculates the score per SKU on a daily basis. This ensures that volatile parameters (e.g. stock level) are regularly taken into account.
  • Each day, each of your products is assigned to the ideal campaign and advertised accordingly.
  • The result: an optimal push of relevant products and a maximum increase in your revenues.
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Increase your bottom-line with more campaign types

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  • Not every product is suitable for PMax campaigns. Often it is smarter to use classic Shopping or Search campaigns instead.
  • Based on your individual goals, we create a cross-channel strategy for you and take care of the ideal setup.
  • Continuously optimise your channel mix with our proven A/B testing process and the expertise of our account managers.
Learn how

Hear
what our
clients
say

Matthew Strelitz photo Matthew Strelitz photo

Matthew Strelitz

Director of Performance Marketing
Miami Heat
“With the combination of smec’s proprietary tools and Google Ads expertise, they’ve helped us elevate the impact Google has on our bottom line. Leaning into automation whilst preserving granularity and control has been critical to driving incrementality and profitability for our ecommerce business.”
Read the case study
Guillaume Richard photo Guillaume Richard photo

Guillaume Richard

Co-Founder & COO
Hardloop
“With smec we are able to perfectly manage our ROAS, turnover, and profit margin. The smec team is a bit like AI: if you give them little or no input, the result is already better than what you would achieve alone. However, if you feed the machine with data, provide a clear strategy and define your goals precisely, then it becomes impressive.”
Axel ter Jung photo Axel ter Jung photo

Axel ter Jung

Director E-Business International
SSI Schäfer Shop GmbH
“Google’s introduction of PMax made it necessary for us to react very quickly to the change in performance and to take measures to retain as much control as possible. Our collaboration with smec has helped us to achieve exactly that. This is reflected in stable ROAS values and a significantly improved contribution margin after ad spend.”
Marcel Waser photo Marcel Waser photo

Marcel Waser

Team Lead Digital Marketing
INTERSPORT
“With the help of smec, we were able to tap into new target groups and generate a +47% conversion rate uplift. They also help us to fully advertise our wide range of products. Particularly pleasant: the proactive communication at eye level.”
Read the case study
Alexander Schweigert photo Alexander Schweigert photo

Alexander Schweigert

Chief Marketing Officer
Bandel
“One thing is for certain: smec’s granular approach is the only right one for Performance Max. Continuous testing and breaking out of the norms puts us in pole position, resulting in +119% value per click uplift!”
Read the case study
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Enhanced PMax campaigns start with the right insights

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Google Analytics 4
Setup & Service

Take advantage of our expertise in optimizing GA-setups for online retailers and improve your tracking capabilities. Our certified experts will prepare you for the end of Universal Analytics.

Competition
and Price Insights

Analyze competitors, monitor market prices, and strategically allocate your budget to products that are highly competitive. Stop spending money on items that don’t sell.

Custom
Performance Reports

Go beyond standard reports: Track your KPIs across ad channels, dive deeper to detect hidden potentials and derive concrete actions to optimise your advertising strategy.

360+
leading ecommerce clients
5bn
annual revenue
generated for clients

Why smec?

Technology is in our DNA. We combine proprietary AI technology with the expertise of 115 performance marketing specialists to drive top- and bottom-line results from PMax campaigns.

By working with over 360 online retailers from a variety of industries, we quickly gather unique data insights and best practices to give you a competitive edge.

We don’t believe in a one-size-fits-all approach. That’s why we create a campaign setup that is truly based on your needs and business objectives.

Start increasing your returns
from PMax campaigns

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Read our privacy policy.

Talk to one of
our ecommerce
experts and
get your
personalised
offer!
You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand your challenges & business objectives.

2. Detailed solution playbook presentation including a custom-tailored strategy plan.

3. Personalised offer including a proposal on how to
get started.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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Free PMax Account Audit

Get a free account audit with our Performance Max insights tool

Are your PMax campaigns working?

Evaluate the performance of your PMax campaigns & discover your uplift potential.

Get a free report Get a free report

Are your PMax campaigns working?

Get a free account audit with our Performance Max insights tool


Evaluate the performance of your PMax campaigns & discover your uplift potential.

  • Understand your longtail & don't rely only on just a handful of products to drive your revenue.
  • Check your budget efficiency & spend your money
    where it matters.
  • See if your products are over or under delivering
    on your ROAS goals.
Free PMax Account Audit
Get a free report