Performance Max is a unified buying service to all Google Ads inventory, automating bids, budget allocation, placements and creatives. It covers multiple channels and formats and will replace Smart Shopping Campaigns by September 2022.
Yet, PMax is a very closed system, which decreases your control and flexibility to steer campaigns towards business objectives.
With Enhanced Performance Max, you inform and guide Google’s algorithm with strong strategies and relevant data.
Products are segmented using your inventory data or smec’s Competition and Basket Insights to reflect the unique characteristics of each item.
Your campaigns are generated automatically based on defined criteria selected in our flexible UI — with little to
no manual effort.
Items are moved into the correct campaigns on a daily basis according to your rules and KPIs. Like this, your campaigns are up-to-date 24/7.
Utilising our intelligence platform, we supply, enrich, and assess data relevant for segmentation.
We decide together with you on specific data points to use for campaign segmentation. For example, it could be based on buyer behaviour, competitiveness, or any other data – depending on your unique business requirements.
We connect Performance Max campaigns with off-feed, off-channel data, i.e. stock levels and gross margin, to guide Google’s bidding and enable goal-oriented campaigns.
With us you can run both regular Shopping and Performance Max campaigns in parallel during the transition period to find out what works for you.
Our algorithm allocates products automatically to the right campaigns on a daily basis to free up your resources and ensure that campaign goals are met.
Developing highly accurate structures for your campaigns without tedious manual work
Ensuring a smooth transition to the new campaign type, plus an extensive partnership to maximise your resources
Linking your business data with your campaign data and tailoring campaign setups to your needs
1. Kick-off call to better understand your challenges & business objectives.
2. Professional account analysis & strategy plan custom-tailored to your needs.
including a proposal on how to