Control Performance Max: Make every item
a top seller

Be in the driver’s seat of your revenue growth. Use our AI solution for PMax to create campaigns that are in line with your business objectives.

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Trusted by more than 360 leading ecommerce brands

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Buy it direct logo
RS logo
client Allbeauty logo

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Client Intersport logo
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Are you affected by these common PMax challenges?

By using the default setup, which doesn’t take into account data such as stock levels, product life cycles or margins, you’re treating all your products the same. Consequence? Campaigns aren’t aligned with your business objectives. You’re also missing out on relevant insights to improve performance, differentiate and outperform your competitors.

Our data shows that 80% of the campaign budget goes to 0.5% of the products. By relying on top sellers and neglecting your long-tail products, you overlook potential revenue opportunities, create a negative impact on your incremental revenue and can have problems scaling your business.

With PMax the days of adjusting bids on SKU level are gone. You’ve no control over which products will be pushed, by how much, and via which channel. Your only lever to control bids is the ROAS target. The consequence? Default PMax campaigns aren’t pushing the products that are most relevant for your business.

A perfect assist with Miami HEAT


more conversions


more revenue
from PMax


stronger ROAS

Read the full story and start your growth journey.

full case study

Shed a light on the PMax black box and
outshine your competition


Turn your data
into actions

  • Provide PMax with critical data at the SKU level. Our AI-based inventory scoring model enhances your products with marketing, performance and product data.
  • Optimise the predictive model with historical data and information on similar products, especially the long-tail. Use the calculated score to gain insight into conversion potential to improve your PMax campaigns.

Create campaigns that deliver a healthy revenue mix

  • Based on the calculated score each product is assigned to the right campaign with a ROAS target in line with your objectives.
  • Drive revenue growth by strategically prioritizing long-tail products with strong conversion rates.
  • This way you ensure that you're not overspending on top sellers and that you're generating revenue from as many products as possible.

Give every product the spotlight it deserves

  • Our algorithm recalculates the score per SKU on a daily basis. This ensures that volatile parameters (e.g. stock level) are regularly taken into account.
  • Each day, each of your products is assigned to the ideal campaign and advertised accordingly.
  • The result: an optimal push of relevant products and a maximum increase in your revenues.

Increase your bottom-line with more campaign types

  • Not every product is suitable for PMax campaigns. Often it is smarter to use classic Shopping or Search campaigns instead.
  • Based on your individual goals, we create a cross-channel strategy for you and take care of the ideal setup.
  • Continuously optimise your channel mix with our proven A/B testing process and the expertise of our account managers.

what our

Enhanced PMax campaigns start with the right insights

Google Analytics 4
Setup & Service

Take advantage of our expertise in optimizing GA-setups for online retailers and improve your tracking capabilities. Our certified experts will prepare you for the end of Universal Analytics.

and Price Insights

Analyze competitors, monitor market prices, and strategically allocate your budget to products that are highly competitive. Stop spending money on items that don’t sell.

Performance Reports

Go beyond standard reports: Track your KPIs across ad channels, dive deeper to detect hidden potentials and derive concrete actions to optimise your advertising strategy.

leading ecommerce clients
annual revenue
generated for clients

Why smec?

Technology is in our DNA. We combine proprietary AI technology with the expertise of 115 performance marketing specialists to drive top- and bottom-line results from PMax campaigns.

By working with over 360 online retailers from a variety of industries, we quickly gather unique data insights and best practices to give you a competitive edge.

We don’t believe in a one-size-fits-all approach. That’s why we create a campaign setup that is truly based on your needs and business objectives.

Start increasing your returns
from PMax campaigns

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Read our privacy policy.

Talk to one of
our ecommerce
experts and
get your

You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand your challenges & business objectives.

2. Detailed solution playbook presentation including a custom-tailored strategy plan.

3. Personalised offer including a proposal on how to
get started.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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