Enhanced Performance Max campaigns start with smec

Make sure all your products are generating revenue.
Take back control and increase transparency over your campaigns.

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Trusted by more than 360 leading ecommerce brands

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Are you affected by these common Performance Max challenges?

By using the default setup that doesn’t take into consideration data like stock levels, product lifecycle and more, you are treating all your products the same. Also, you have no chance to extract relevant insights that will help you distinguish yourself and be smarter than your competition.

Our data shows that 80% of the campaign budget goes to 0.5% of the products. At the same time your long-tail products don’t get enough exposure and you’re missing out on revenue opportunities. A strong revenue dependency on top sellers can have a direct impact on your incremental sales and may prevent you from scaling your business.

With PMax the days of adjusting bids on SKU level are gone. You’ve no control over which products will be pushed, by how much, and via which channel. Your only lever to control bids is the ROAS target. The consequence? Default PMax campaigns aren’t pushing the products that are most relevant for your business.

Shed a light on the PMax black box and
outshine your competition

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Uncover and activate your products’ true potential

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  • Using our AI-based inventory scoring model you can evaluate each of your products taking into consideration product performance, competitiveness as well as other relevant data related to your business objectives (e.g. profitability).
  • The scoring helps you predict the performance of each product and identify its potential for performance uplifts.
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Achieve a healthy revenue mix with campaign buckets

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  • Based on the calculated performance score and your business objectives, each individual product is assigned to the right campaign and given an appropriate bid.
  • This way you can rest assured that you don’t overspend on top sellers and generate revenue from as many products as possible.
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Give each and every product the spotlight it deserves

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  • Our algorithm recalculates the score per SKU on a daily basis. This ensures that volatile parameters (e.g. product availability) are continuously taken into account.
  • In this way, each of your products is assigned to the ideal campaign on a daily basis and advertised accordingly.
  • The result: an optimal push of relevant products and a maximum increase in your revenues.
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Increase your bottom-line with more campaign types

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  • Not every product (or advertising strategy) is suitable for Performance Max campaigns. Often it is worthwhile to use classic shopping or search campaigns instead.
  • Based on your individual goals and product characteristics, we create a cross-channel strategy for you and take care of the ideal setup.
  • By carefully choosing the right channel and campaign type, we unlock synergies and bring the most out of your ad campaigns.
360+
clients
5bn
annual revenue
generated for clients

Why smec?

115 ecommerce and performance marketing experts are tirelessly working on increasing top- and bottom-line results from Performance Max campaigns for our clients.

Working with over 360 online retailers from a variety of industries and countries allows us to quickly gather unique data insights and best practices to give you a competitive advantage.

We don’t believe in a one-size-fits-all approach and that’s why we create a campaign setup that is truly based on your individual needs and business objectives.

Start increasing your returns
from Performance Max campaigns

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Talk to one of
our ecommerce
experts and get your
personalised offer!
You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand your challenges & business objectives.

2. Professional account analysis & strategy plan custom-tailored to your needs.

3. Personalised offer including a proposal on how to
get started.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Mira,
and start tackling your pains & challenges!

Book a call now