By using the default setup that doesn’t take into consideration data like stock levels, product lifecycle and more, you are treating all your products the same. Also, you have no chance to extract relevant insights that will help you distinguish yourself and be smarter than your competition.
Our data shows that 80% of the campaign budget goes to 0.5% of the products. At the same time your long-tail products don’t get enough exposure and you’re missing out on revenue opportunities. A strong revenue dependency on top sellers can have a direct impact on your incremental sales and may prevent you from scaling your business.
With PMax the days of adjusting bids on SKU level are gone. You’ve no control over which products will be pushed, by how much, and via which channel. Your only lever to control bids is the ROAS target. The consequence? Default PMax campaigns aren’t pushing the products that are most relevant for your business.
115 ecommerce and performance marketing experts are tirelessly working on increasing top- and bottom-line results from Performance Max campaigns for our clients.
Working with over 360 online retailers from a variety of industries and countries allows us to quickly gather unique data insights and best practices to give you a competitive advantage.
We don’t believe in a one-size-fits-all approach and that’s why we create a campaign setup that is truly based on your individual needs and business objectives.
1. Kick-off call to better understand your challenges & business objectives.
2. Professional account analysis & strategy plan custom-tailored to your needs.
including a proposal on how to