Everything about Google’s new AI campaign tech
A closer look at AI Max, Demand Gen, and PMax
Webinar with Mike Ryan
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Your guide to Google’s “Power Pack”
The headlines say Google Search is dead, but the numbers say otherwise. Google Search is bigger than ever, and with new AI Overviews and AI Mode, the future of paid, highly automated discovery is here. But how will you leverage these new features for your business growth?
Google’s answer is a powerful trio of AI-driven campaign-types: Performance Max, Demand Gen, and AI Max for Search. These form what Google is calling “the Power Pack”, which they claim will be central to advertising across this new AI-driven landscape.
Unlock the next level of search-driven growth
Join Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce, as he demystifies Google’s latest push towards AI-driven campaigns. He'll break down what these AI campaign technologies really mean for your business and show you where to focus your efforts to drive results.
This exclusive session will equip you with all the clarity you need to be prepared for the next generation of search-driven growth.
You’ll learn all about:
Google’s “Power Pack” Strategy: What it is and why Google is pursuing this new approach to paid discovery.
AI search tech: What these campaigns truly have to do with AI Overviews and AI Mode.
Early AI Max Data: The latest on its efficacy, including risks and how to mitigate them.
Demand Gen Reporting: A clear guide to measurement and reporting options.
Navigating Legacy Campaigns: What is the future of your legacy campaign types in a world of AI-driven search?