Take control of PMax and
drive real business results

Don’t just throw ads out there. Make sure they are precisely aligned with your business goals. Our software puts you in charge to do just that.

Take control now Take control now Google Marketing Platform Certified badge Google Premier Partner badge Performance Max certification badge for smec OMR Reviews 2024 - Top Rated SEA Software

Trusted by more than 360 leading ecommerce brands

550M managed ad spend |
18+ years of PPC experience

Struggling with PMax issues?
We’ve got
the fix.

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Lack of
granular
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Our software provides extra controls by feeding the PMax algorithm with superior data inputs that allow you to align your PMax campaigns with your business goals.

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Missing
out on
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Increase conversions beyond your top-sellers with predictive AI that uncovers high-potential products PMax overlooks due to lack of historical performance data.

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Knowing
what
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Say goodbye to guesswork and shine a light into the PMax black box with actionable insights that go beyond Google's basic reports that leave you blindfolded.

How it works

You set the strategy, the Campaign Orchestrator handles the rest.

Integrate

Seamlessly integrate all your relevant data, from profit margins to inventory levels, to create a truly smart campaign setup. Supported integrations include:

  • Inventory data (e.g. MCC feed)
  • Performance data (e.g. GA, SA360)
  • Custom data (e.g. stock-levels, CLV, AOV)

Why it matters?
Integrating business-critical data is how you take back control of your PMax campaigns and align them with your true business goals - whether that’s pushing high-margin items or seasonal products.

Score

Most scoring models are stuck looking in the rearview mirror, blind of the potential of new products or those with little or no historical performance data.

SmartScoreAI fixes that. It uses predictive AI to determine the true potential of every item in your catalog, giving your hidden gems a fair shot at the spotlight.

Why it matters?
SmartScoreAI increases visibility and conversions for underexposed products, driving incremental sales beyond your top-sellers. So effective, 80% of our clients rely on it for product segmentation.

Segment

Combine different attributes from all your data sources to build multi-dimensional product segments that match your strategic goals. Then, assign these to your campaigns.

The best part? Products shift between segments automatically as new data rolls in - keeping your campaigns always up to date.

Why it matters?
Use Dynamic Segments to create a goal-driven PMax campaign setup. For example, combine SmartScoreAI with margins to push high-potential profit drivers, or blend stock levels with conversion rates to sell-off inventory that needs to move.

Optimize

Know exactly where your next ad dollar works hardest. AI-powered recommenda-
tions help you find the ideal tROAS and shift budget from underperforming to top PMax campaigns for maximum global ROI, not just individual wins.

Our AI supports, but never on autopilot - you maintain full control over every change it suggests.

Why it matters?
Unlike Google’s single-campaign view, we optimize your entire setup holistically to drive the biggest impact on your business goals.

Automate

Free yourself from manual tasks. Our Campaign Orchestrator automates everything from adapting to data changes and re-segmenting products to applying the best tROAS and budget daily.

It even syncs your assets automatically, so you can finally focus on scaling your business.

Why it matters?
Effortlessly handle large product catalogs, remove repetitive & error-prone tasks and save time to focus on more strategic tasks.

Analyse

Break open the PMax black box and see what standard reports don’t show.

Track spend and conversions across channels, analyze brand vs. non-brand traffic and identify assets that need a fix.

Plus, you’ll find your Google and Microsoft Ads data in one place, so you can skip the data crunching.

Why it matters?
Gain complete transparency into your PMax campaign performance with detailed insights that enable quick, impactful campaign enhancements.

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See it in action

Explore how simple it is to align PMax with your true business goals.

Hear
what our
clients
say

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More than just a tool

We don't just give you the controls. We give you the strategic guidance to win.

Seamless
data integration:

We connect your business data to fuel smarter campaigns.

Tailored
campaign setup:

We help translate your goals into campaigns built for success.

Hands-on
training:

We show you how to get maximum impact from our tool.

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Data-driven reviews:

Regular calls to translate insights into impactful optimizations.

Always-on monitoring:

Proactive health checks to keep your campaigns on track.

Priority support access:

Direct line to Google as a Premier Partner for fast resolutions.

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Proven
expertise:

We leverage 18+ years of insights from top online retailers to refine your strategy.

Innovative
experimentation:

Collaboratively design A/B tests to uncover new growth opportunities.

Holistic
strategy:

Together we craft paid ad strategies beyond PMax tailored to your business goals.

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Start increasing your returns
from PMax campaigns

We take your privacy seriously.
Read our privacy policy.

We are a
perfect match if you:

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    Sell a wide range of products online and spend more than 20,000€ p.m. in Google Ads.
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    Want more control over where your ad spend goes and need real-time insights to make it happen.
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    Are ready to let automation handle the busy work, so you can focus on the big picture.
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    Appreciate having a dedicated team that’s constantly optimizing based on your business goals.
You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand
your goals.

2. Free account-audit incl. custom-tailored strategy plan.

3. Bespoke proposal detailing the launch strategy.

+39%

revenue for
LOOKFANTASTIC

+57%

revenue for
Shade Station

+42%

revenue for
CultBeauty

+18%

profit for
Karaca

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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