Our software provides extra controls by feeding the PMax algorithm with superior data inputs that allow you to align your PMax campaigns with your business goals.
Increase conversions beyond your top-sellers with predictive AI that uncovers high-potential products PMax overlooks due to lack of historical performance data.
Say goodbye to guesswork and shine a light into the PMax black box with actionable insights that go beyond Google's basic reports that leave you blindfolded.
Read the full story and start your growth journey.
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Leverage your product feed, performance data or any additional data sources to smartly segment your products for campaign creation.
Example:
Create a product segment for SKUs of a particular brand with high profit margins, low return rates and ROAS greater than 5.
Why it matters?
Multi-dimensional product segmentation gives you the edge by allowing you to factor in and combine business-critical data (e.g. margin data and performance data) to align campaigns with overarching business objectives.
Predictive AI learns from your top performing products to predict the potential of those with little or no historical data, giving every product a fair chance to shine.
Example:
Let’s say specific running shoes always sell well in spring. Predictive AI detects this seasonal trend in your historic data and makes your latest styles, even those with no sales history, a priority in spring campaigns.
Why it matters?
Predictive AI increases visibility and conversions for underexposed products, driving incremental sales beyond your top-sellers.
Product goals put you in charge, letting you tailor campaigns and product scoring to perfectly reflect your individual business priorities.
Example:
Not all products are equally profitable. By setting a goal for high-margin items, you make sure they get the visibility they need to drive higher profits.
Why it matters?
While predictive AI drives results, your product goals are the strategic input to align campaigns with your desired outcomes, giving you maximum control.
AI-driven optimization improves performance holistically, working towards your business goals rather than just isolated campaign metrics.
Example:
While Google optimizes each campaign in isolation, our AI sees the bigger picture across campaigns, directing your budget where it delivers the greatest impact in line with your goals.
Why it matters?
Our AI prioritizes not just campaign performance but real business impact. Plus, you maintain full control over every change it suggests.
Our system adapts to data changes, (re)assigns products to campaigns, applies the ideal tROAS and budget - all fully automated with zero effort.
Example: Suppose you add a goal for low-return products while another category experiences a seasonal dip. Our system adjusts instantly, moving your low-return products to a more aggressive campaign, while reducing your budget for your out-of-season products.
Why it matters?
React fast to new dynamics and save time keeping your campaigns up-to-date. The best part? Your assets and asset groups are synced automatically too!
Uncover the hidden story of your PMax campaigns: track spend and conversions across Shopping, Video, Search, and Display in one dashboard.
Is PMax inflating performance by eating your brand search? Find out and react with dashboards visualizing the volume and share of brand vs. non-brand traffic.
Dive deep into product performance insights to understand how specific product categories are performing.
Access tailor-made dashboards that present the exact data you need to improve campaigns.
Seamless data integration: We connect your business data to fuel smarter campaigns.
Tailored campaign setup: We help translate your business goals into campaigns built for success.
Hands-on training: We equip you with all the tips & tricks to use our software for maximum impact.
Data-driven reviews: Regular calls to translate insights into impactful optimizations.
Always-on monitoring: Proactive health checks to keep your campaigns on track.
Priority support access: Direct line to Google as a Premier Partner for fast resolutions.
Proven expertise: We leverage 17+ years of insights from top online retailers to refine your strategy.
Innovative experimentation: Collaboratively design A/B tests to uncover new growth opportunities.
Holistic strategy: Together we craft paid ad strategies beyond PMax tailored to your business goals.
With product goals and multidimensional segmentation, you call the shots, ensuring Google’s algorithms align with your unique business priorities.
With AI-powered optimization your campaigns perform as a cohesive unit, prioritizing overall business goals instead of just chasing isolated short-term gains.
From dynamic scoring to syncing budgets and asset groups, automation takes care of the heavy lifting, while you focus on what matters most - growing your business.
Curious to see how it all works? Book a demo, and let’s show you what smec can do for your business.
Curious to see how it all works? Book a demo, and let’s show you what smec can do for your business.
1.
Kick-off call to better understand
your goals.
2. Free account-audit incl. custom-tailored strategy plan.
3. Bespoke proposal detailing the launch strategy.
