Grow with dynamic
price automation

Illustration of Pricing Engine software for dynamic pricing and success beyond paid search

Meet your business objectives with prices tailored to your audience, margin goals, assortment characteristics & competition.

Illustration of Pricing Engine software for dynamic pricing and success beyond paid search

Trusted by more than 600 leading online retailers

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Improve your competitiveness with
data-driven & dynamic price automation

We are Smarter Ecommerce. We live, think and grow ecommerce since 2007.

Software Product USP illustration
price changes for
millions of products
Software Product USP illustration
revenue and
optimise profit
Software Product USP illustration
competitors with
superior pricing
Software Product USP illustration
with actionable
insights & reports

Meet ambitious business goals with
dynamic price automation made for retailers

Retail Ecommerce Pricing Strategies feature

Get optimal results with customised pricing strategies

Retail Ecommerce Pricing Strategies feature
  • Tailor prices to your markets, competition & performance
  • Generate ideal prices with customised rules
  • Integrate your business logic with a wide range of data
Price Insights feature illustration

Improve your market share and performance with price analytics

Price Insights feature illustration
  • Retrieve relevant numbers and statistic at a glance
  • Observe market trends and competitors
  • Monitor price changes and assortment insights
Illustration of Data-driven dynamic product pricing for advertising

Make better informed decisions by integrating relevant data points

Illustration of Data-driven dynamic product pricing for advertising
  • Take advantage of a fast and smooth set up process
  • Benefit from highest standards of data security
  • Access comprehensive competition data and more
Illustration of synergies between product pricing, bidding, and text ad automation

Leverage synergies between pricing and your digital marketing channels

Illustration of synergies between product pricing, bidding, and text ad automation
  • Boost visibility of top performers in Google Shopping
  • Adjust bids in accordance with price competitiveness
  • Apply insights across marketing campaigns

More features to come for strong growth results.

Stop guessing and start growing

More than just an innovative software

From operational support to strategic consulting:
we have got you covered with our expert services.

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Client Success Management

  • Translation of goals into strategies
  • Identification of optimisation potentials
  • Insights & reports tailored to your needs
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Strategic Consulting

  • Ecommerce go2market
  • Digital marketing strategy
  • Ecommerce transformation
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Technical Setup

  • Competition data sourcing
  • Integration with your tool
  • Software configuration & setup
Personalised Onboarding service

Personalised Onboarding

  • Identification of challenges & use cases
  • Individual support from day one
  • Know-how sharing & alignment

6 reasons to work
with us

Online retail centricity
since 2007

We at Smarter Ecommerce have been focusing on ecommerce for 14 years. To solve your specific challenges we share our expertise with you.

Excellent quality
in all areas

Fast and reliable pricing strategy setup, secure data transformation, agile feature development and an expert team driven by our values.

Powerful market insights

Access competitor data from multiple channels and markets to detect trends & set the right prices for greater competitiveness.

Expert consultancy
from day one

We combine intuitive technology with elaborate onboarding and proactive support to help you achieve and maintain market leadership internationally.

Success beyond
dynamic pricing

We understand the synergies between pricing and digital marketing channels. Whether Shopping ads, paid search or programmatic, we help you succeed.

Long-term & strategic ecommerce success

Adjust prices automatically for millions of products. Meet business objectives with flexible pricing strategies & strategic market insights.

Reach new levels of success with dynamic pricing

Get in touch with us and learn more about our offerings

What you can expect:

  • 1.  
    Assessment of your needs and expectations
  • 2.  
    Introduction to the Pricing Engine
  • 3.  
    Assortment and competition audit
  • 4.  
    Personalised offer tailored to your needs
  • 5.  
    Identification of ideal start and onboarding phase
  • 6.  
    Customised setup and support

Contact our retail data experts:

We take your privacy seriously.
Read our privacy policy.

Frequently Asked Questions

Unlike other pricing tools, the Pricing Engine is optimized for retailers and offers both smooth onboarding and outstanding flexibility in regards to data integration. Classic repricing is a thing of the past. We take a coherent look at your marketing and sales channels and their interdependencies to maximize your success. With data at the very heart of our company, the Pricing Engine aims to be more than just a pricing tool: it effectively leverages synergies across channels and solutions.

Pricing across a large assortment can be tricky. The Pricing Engine helps you to translate your business goals into applicable price recommendations. You can start with simple margin or cost-plus strategies and later evolve them by integrating additional data points, such as stock levels and competition. Whether you sell premium brands or wish to be cheaper than your competitors, the Pricing Engine has the right settings for you – including boundaries and margin limits. So, even if you chose to follow the cheapest competitor, you will never fall below your defined threshold. Learn more about smart pricing strategies and price elasticity on our blog.

The smec Pricing Engine works with inventory data, including stock levels, availability, product performance, and financial information. In order to help you stay ahead of the competition, we can furthermore provide pricing data from various marketplaces.

Definitely! If you, for example, already have access to competitor price information or want to use margin data and return quotes from dedicated sources, we will come up with a custom solution for you. Get in touch with us and we can figure out the details.

Yes. Pricing has a huge impact on the performance of your digital ad channels. That’s why we offer Whoop! users access to features that aim to combine pricing and Shopping ads. Pricing data or insights can be used in two different ways:

  • Adjust bid strategies based on price competitiveness
  • Adjust product prices based on Google Ads performance

Grow faster. Grow further. Grow smarter.

Unleashing your competitive advantage starts with the right partner.