Monthly market pulse
April 2026 Google Ads Market Benchmarks:
Highlighting the biggest KPI shift in the market.
The biggest movers
Highlighting the biggest KPI shift in the market last month.
Metric | Value | Trend | Context |
|---|---|---|---|
Search Campaigns CPC | 0.42€ | +2.5% | Following the January–February slowdown, Standard Search campaign CPCs have increased by 2.5%. Standard Shopping and PMax CPCs remain flat month-over-month compared to March. |
Percentage of advertisers facing Temu competition | 52.9% of advertisers in Europe | -20% MoM | In April, the percentage of advertisers facing Temu as a competitor in their ad auctions decreased to 52.9%, down from 66% in March. Meanwhile, the percentage of advertisers competing against Amazon increased by 4% over the same period. |
PMax Click-Through Rate | 1.63% | +25% YoY | While Year-over-Year (YoY) impressions continue their downward trend, the decline in clicks has stabilized for PMax and Search campaigns. As a result, YoY Click-Through Rates (CTR) in April 2026 have increased across the board: PMax is up by 25%, Standard Shopping by 20%, and Search shows the largest gain at 29%. |
TEMU appears as competition for 52.9% of advertisers in April, down from a 66% presence in March. | smec
Industry watch
April CPC per industry (Median data, Month-over-Month)
Apparel / Accessories: +5.3% Home / Garden: +1.4% Health / Beauty: -2.5%