Monthly market pulse
February 2026 Google Ads Market Benchmarks:
Highlighting the biggest KPI shift in the market.
The biggest movers
Highlighting the biggest KPI shift in the market last month.
Metric | Value | Trend | Context |
|---|---|---|---|
Standard Shopping CPC | 0.34€ | +9.7% | After January slowdown, Shopping CPC is back up +9.7%, while PMax CPC remains lower - on the same January levels; No change for Search CPC |
Competitor Pressure - Amazon & Temu | 41.6% Amazon; | -5% | Our composite score of Competitor Pressure, indicating market visibility and competition overlap, is down -5% in February, softening the grip of giants Amazon and Temu |
Google Search Click-Through Rate | 15.2% | +25% YoY | As the Year-over-Year impressions decline, the YoY CTR increases across Search (+25%), PMax (+22%) and Standard Shopping (+11%) |
Competitor Pressure index for Temu | smec
Industry watch
February CPC per industry (Median data, Month-over-Month)
Home / Garden: +12.5% Electronics: +4.3% Sporting Goods: -2.6%