Peak season recommendations for PMax
Trends & tactics: everything you need to shape your holiday PMax strategy
As this is the first holiday season with Google’s new campaign type, Performance Max, it’s more important than ever to know how to shape your advertising strategy.
Watch the recording above where Google’s Susannah Yulei Liu and smec’s Mike Ryan talk about Performance Max optimisation strategies and peak recommendations. The webinar covers:
- Retail benchmarks and performance trends that affect your ecommerce performance.
- Search behaviour development, seasonal and regional performance trends, and benchmarks that you can use to assess your PPC performance in a post-pandemic world.
- Seasonality effects in Performance Max and which optimisation strategies there are overall for Google’s trending new campaign type.
You can access the webinar presentation in our exclusive Knowledge Hub here.
Speakers
Mike Ryan
Portfolio Strategist
Smarter Ecommerce
Susannah Liu
Global Product Lead
Google