The new Era
of Bing

Extend your reach beyond Google Ads

To show you how to reach wider audiences, the Microsoft experts Lucas Gordon and Federica Mueller joined Mike Ryan for a webinar about the impact of the new era of search, the Microsoft audience network and how advertising with Microsoft works best. As you can advertise to over 9 mil. additional users on Microsoft and diversify your revenue streams, it is becoming more important to look at how the performance of Google Ads compares to Microsoft Ads, and what the Microsoft advertising funnel looks like.

The webinar covers:

• Advertising with Microsoft: Updates, tools and audiences.
• Customer stories: What to avoid, and what to focus on? Lessons we have learned, working with leading online retailers.
• The new era of Bing: Chat GPT’s roadmap and potential for online retailers

You can access the webinar presentation in our exclusive Knowledge Hub here.

Speakers

Federica Mueller

Partner Development Lead DACH
Microsoft

Lucas Gordon

Microsoft Audience Network Specialist
Microsoft

Mike
Ryan

Head of Ecommerce Insights
smec