UCP changes everything. Are your campaigns ready?
Google is rewiring how products are discovered, evaluated, and purchased across Search, AI Mode, and Gemini.
Get ahead of it – before your competitors do.
Watch Mike Ryan, Head of Ecommerce Insights at smec, in a one-hour technical briefing on Google’s UCP.
Learn how UCP works and what it means for your Merchant Center, your PMax and AI Max campaigns, and the teams responsible for both.
Mike covers:
- What UCP actually is and why it changes everything: Why it succeeds where past efforts failed, how the transaction layer is shifting, and what it means for your data, margins, and customer ownership.
- What needs to change in your Merchant Center: The exact attributes, configurations, and flags that determine whether AI agents include or skip your products.
- How paid formats are evolving in AI Mode: Conversational discovery ads, AI Max for Shopping, Direct Offers, and how to position your campaigns for agentic intent.
- Who owns what: A clear split between ecommerce/dev and paid search responsibilities – so nothing falls through the gap.
- A prioritised action plan: What to fix now, what to test next, and what to prepare for as agentic commerce scales beyond Google’s own surfaces.
You can access the webinar presentation in our exclusive Knowledge Hub here.
Speakers
Mike
Ryan
Head of Ecommerce Insights
smec